Online Music Industry free essay sample

Why are Tunes and Spottily so popular? Critique 4 Sources 5 Introduction 4 In this casework, we want to focus on the changing environment of music industry. It started with radio, later on gramophone, vinyl and records, Cads and now online music. We want to research why this new type of listening and sharing music is so popular and finally, will it take over all the other sectors of music. Tunes Tunes Is software of the company Apple.Since Apple has paid so much attention ND effort on making mobile phones, music players and computers that have excellent applications to play music, they also created a proper Instrument for people to play the music they wanted. Whats nice about this is that its not only meant for downloading, buying and listening to music but also for watching movies, programs and videos and listening to the radio. When the customer wants to use this application, the only thing that it requires is to download the program from the Internet to your computer or to any machine for free. We will write a custom essay sample on Online Music Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After this, you Just start to buy and then download music, films, etc. The software and create your own playbills. In these plastic you can then categorize the song by the name of the artist, the name of the song or the album. After this you can play these songs one after another based on the alphabets or the singer, album or in a totally random order. If you dont have the music you want to have, you can also buy it from Apple Store. The price for one song is 0. 99? and for an album Its 9. 99?. However, for some of these songs you can only play these songs with the Tunes playing program or Apples own Pod music players since the songs are DRUM-protected.Lately they have started to release more of unprotected songs which also affect the pricing but are more convenient for the users. Now you have created your own database of music and you can listen to it when and wherever you like, even without internet connection. Spottily Spottily Is a Swedish music service where customers can listen to the music straight Daniel Eek Jaw Martin Lorenz. The program was published to the audience in 2008 and a part of Spottily ABA is now owned by many different record-companies. If you dont have Internet connection, you can listen to the songs that you have downloaded through Spottily to your computer. The service is for free but for the songs that you download, you have to purchase. There is also another option that is not for free Inch is getting Spottily Premium. This means that you will have to pay 9. 99 Euro per month. With this application, you dont have to listen to the adverts that are playing in between the songs and there is no limit of how many times one song can be listened to. There are also other benefits such as getting preview published songs from many artists. Also the quality of the sound is better that for the free users and they can save a maximum of 3 333 songs to be listened to without Internet injection. To use Spottily, you ought to have a Faceable account and you can use the same account for many devices at the same time but you can only listen to music from one at one time. Spottily is available in Sweden, Norway, Finland, Denmark, England, USA, France, Spain, The Netherlands, Belgium, Switzerland and Germany. In September 2010 they had more than 10 millions users and the number is constantly Increasing.The music selection in Spottily is very wide and in September 2010 there Nerve 10 millions songs available that customers can search for based on the name of he artist, the song, the album and/or the style of the music. When wanting to download songs, one song costs 1. 59 Euro. The price of one song decreases as more songs are bough at the same time, for example buying 10 songs costs 9. 99? and buying 100 songs costs 60. 00?. However, you can play these songs with whatever music player you want since the songs are not DRUM-protected. In September 2009 Spottily was published for phone and Raindrop phones and in March for Simian phones.Using this mobile application, a customers needs to have Spottily Premium or Spottily Unlimited which costs 4. 99 Euro per month. When using Spottily on your mobile, you can also listen to music when being offline. With this unlimited application you can listen to Spottily as much as you want. In that way its better than the free version (Spottily Open published in May 2010) since with the free version you can only listen to music for 20 hours in a month. In April 2011 Spottily announced that [o are only able to listen to one song five times in a month and that you are allowed to listen to music only 10 hours a month for free.On Spottily a customer can see Inch songs his/her friends are listening since Spiffy is connected to Faceable. This Nay customers can also share their playbills with others and link music to their friends. NH are Tunes and Spottily so popular? Before Tunes and Spottily became so popular, the means of listening to music were basically records, radio and CD since the asss. Also Youth was published on the 1 5th of February 2005. What makes online music players so much better and revolutionary is that they make everything easier. Using online services makes finding new and up to date music much faster.The only thing you need to do is to find the name of the song, artist, album or even a couple of sentences of the lyrics ND type them into services like Tunes Store and Spottily and you will find what you Whats new. In Tunes this is also possible by going to the Store and it gives you a list of most popular songs. This way you are immediately updated of the latest news. Nowadays you no longer need to buy a whole album of one artist if there is only one song you like. This way it is so much cheaper since you always have the option to either listen to it from Spottily for free or then buy it from there or Tunes Store.With Spottily you can also connect the versatile playbills you have created or mound to your mobile phones and even TV. You dont have to carry extra devices such as CD-players or MPH-players with you. Just carry your phone and all the music available for you to enjoy. Critique There are a couple of things that we can criticize online music services on. Firstly, artists and record companies complain that the compensation they receive is not sufficient enough. There are songs that have been played thousands of times and the money that the artists receive can be something like 30 Euro. This seems to be too little.

Silas Marner (Silas Marner) and Jolil (Salt on a Snakes Tail in Come to Mecca) could both be described as outsiders in society Essays

Silas Marner (Silas Marner) and Jolil (Salt on a Snakes Tail in Come to Mecca) could both be described as outsiders in society Essays Silas Marner (Silas Marner) and Jolil (Salt on a Snakes Tail in Come to Mecca) could both be described as outsiders in society Paper Silas Marner (Silas Marner) and Jolil (Salt on a Snakes Tail in Come to Mecca) could both be described as outsiders in society Paper Essay Topic: The Outsiders The characters of Silas Marner and Jolil Miah are quite different in their background. They are different ages, different races and religions, and the places they are brought up in are also quite different. Silas grew up in the rural countryside, while the changes of the industrial revolution were going on (in the early nineteenth century), whereas Jolil lived in Brixton, in a rough council estate in urbanised London, in the nineteen sixties. Yet although they lived in a different day and time, their situations were somewhat similar. Their communities contrast in a number of ways, but both Silas and Jolil do not fit into these categorised societies. Silas, by the end of his lifetime, has at last been integrated into the community of Raveloe, and is accepted by the neighbours and other people in the village. But what happens to Jolil only makes him feel more of a misfit in his society than ever. Jolil, a young Muslim boy growing up in London, is torn apart between his different cultures and societies. His father, who has emigrated from Bangladesh and doesnt really know as much about the people and society in England, wants Jolil to practise his own religion and culture. However Jolil is more into Kung Fu, and hangs around with a black friend who his father doesnt approve of. He is not very well integrated with the children at school, except for maybe some of the other Asian kids. Right at the beginning of the story, it says, He usually left school gate with five or six of the other Asian boys. It wasnt planned, but it was necessary. If they walked home together, they could pass the gangs of older white boys who gathered outside the school gates without fear. Theyd take the short route home, and if they passed the cluster of hostile faces outside the white estate at the end of their street, they could quicken their steps and feel the safe warmth of being part of a crowd. Jolil was not the only one who hated having to watch your back all the time, feeling under threat. There was a group of them, who felt safer and confident together. It was the one thing they had in common, and walking home together was the one thing they could do to keep safe. Because it is set in the sixties, a time when many people were emigrating over from many other Asian countries, the people already in Britain at the time, had quite a negative and racist attitude towards them and the story reflects this attitude. He couldnt really practise his culture in the society, for fear and embarrassment. However, at the beginning of the book, Silas Marner, the main character, Silas, seems to get on with everybody has plenty of friends to turn to, he even has a fiancà ¯Ã‚ ¿Ã‚ ½, which he his hoping to marry once he has enough money, which he his slowly saving up. Everybody has trust in him, but when the deacon of the parish falls ill, it is Silas turn to look after him and this is the turning point in Silas life. While he having one of his cataleptic fits, which were not very common or heard of then, somebody creeps in to the deacons room and steals a bag of money from the bureau, the same night the deacon dies. Somebody has framed him by putting his knife near the scene, and the stolen bag of money has been planted in his cottage. All of the evidence points the crime to him, however Silas claims that he wouldnt do anything of the sort, and protests that he has never been known to tell a lie. Since its all the evidence against Silas word, it is decided to call the lots, a process which relies purely on chance. Silas realises what he could lose, his friends and family, Sarah and his dignity, but places his trust in God, who he relies on to clear his name. Only Silas and God know that he is innocent, however the lots declared that Silas was guilty. This is a great shock to Silas, especially as he had put all his faith in God to prove that he was not guilty of the crime. Suddenly after the trial, Silas recalls that he lent his knife to his best friend, William Dane. After this, Silas not only loses his trust in God, but William, who he has grown up with all his life. They have all betrayed him, even Sarah who ends up marrying William about a month after the trial and after this, Silas is sentenced to exile and dep arts from Lantern Yard shortly after the wedding. Silas moves into a stone cottage away from Lantern Yard, into another small community called Raveloe where he stays in isolation, without mixing, or fitting in the society. It is not only the fact that he is ashamed of the crime that he is supposedly meant to have committed, but that he has lost faith in god, and believes that if he makes more friends, or socializes, he may end up being hurt like he was in Raveloe. This is the deception that he has created for himself, and is not willing to ache the way he did at Lantern Yard again. If people dont know him, they cannot hurt him. It is also the village itself that affects Silas attitude. Raveloe has a completely different atmosphere to Lantern Yard. And what could be more unlike that Lantern Yard world than the world in Raveloe. The people are not as relaxed, although the farmers go to the local pub The Rainbow to socialize. The people were also much more religious, and they practised their religion in a different way that Silas knew. Mrs Winthrop is the one who finally encourages Silas to learn about the church. The other major factor contributing to Silas loneliness in Raveloe, is his epileptic condition. When his fits occur, they provoke people into gossiping, as the men do in The Rainbow. They discuss when and where he has had these strange visitations and try to give a possible explanation, but many feel that what happens to Silas cannot possibly explained, it is unnatural. Mrs Osgood is quite impressed with Silas after he produces a linen tablecloth, because he works with such speed and determination in his weaving. Silas earned a lot of money working at the loom, and much of this went to charity. He does not think of himself, but is very proud. But, soon starts to save and count up the money. He is finally holding 5 golden guineas, which he has earned after all the hard work he has done, it is the first experience he has with the joy of his money. This money would not let him down like his faith in God had. He stayed at his loom so that he could earn more of these guineas, making them the centre, the purpose of his life. This becomes Silas obsession, it was still what he lived for, what ruled his life. When he first moved to the village of Raveloe, money was not a great importance in his life. There is one incident, which rattles the whole village and their impression of Silas Marner. He has a reputation of keeping himself to himself and being a bit of a loner and forlorn. When he is told of poor Sally Oates illness, he prepares a natural remedy, which treats her better than any of the medicines the doctor gave her. This arouses superstition about Silas but it also shows his compassion for people. As more and more people hear of the great deed he did, and cured Sally Oates of her fateful illness, everyone begins to seek his knowledge of herbs and medical cures, they rush to his cottage, as they think that he must be the same sort of person as the Wise Woman, who in her description sounds much like a witch. However he wouldnt accept the money, and refused to help, denying that he had any knowledge of any drugs. In the novel, Eliot writes Silas might have made a profitable trade in charms as well as in his small list of drugs; but money on this condition was of no temptation to him. he would rather make money honestly, than deceit the people, some of whom have walked from other villages to see him. This sort of work does not appeal too him at all. However they did begin to get slightly annoyed, and resent him for not giving them what he wanted, and this heightened the repulsion between him and his neighbours, and made his isolation more complete. They start to leave him alone and not bother him, but also make him feel more uncomfortable around them by shunning him. It is partly because he was a social misfit in the village that he began to save the sovereigns that he earned, and hid them under a loose brick in the floor. For fifteen years, Silas has collected and not spent a penny on things he could do without, until he has a small fortune hidden under there. He gains comfort, contentment and even enjoyment from spilling the coins from the bag and calculate how much money he has accumulated. The night he discovers the money missing is a crucial one, he is taken aback. At fist he cannot believe that the coins have disappeared without a trace, he panics and becomes hysterical, he refuses to accept that the money isnt there. He frantically searches the house, looks everywhere, and distressed, as he does not see it anywhere. He has lost everything he had worked and is screams to release his grief. He finally has to acknowledge that the coins are nowhere too be found, they have been stolen by somebody. We know that Silas is deeply upset by this loss as he goes to The Rainbow, a place where he has never set foot the whole fifteen years he has lived in the village. This is the turning point in Silas life in Raveloe. He turns to the community for help for the first time. The people in the pub are astonished at the sight of Silas bursting through the door in a great panic about something. And everyone is in a fluster and a few accusations go on. The whole community, even the women pull together to try and help Silas recover from the shock. They do this by actually coming to visit him and try to comfort him, as do Dolly Winthrop and Mr Macy, but also by making an investigation, finding witnesses and getting suspects although without any success. At this stage, Silas is slowly getting to know the people he has been living with for the last fifteen years, and during one of the visits from Mrs Winthrop who is tender-hearted woman, encourages him to buy himself a new suit and go to the town church one Sunday. But he explains that the town where he grew up, they attended a chapel, and Dolly is not entirely sure of the meaning of the word itself. She is just surprised that Silas has never devoted himself to church. This is his next step towards mixing in the society After a while, the excitement wears off, especially as they are getting nowhere, but them is revived the night of New Years Eve, when young Eppie walks, literally in on Silas life. She sees the glowing fire in Silas cottage and walks toward it, caring for nothing else except the heat. Because Silas is having one of his epileptic fits, he doesnt notice until he recovers, but even then, all he sees is Eppies golden curls by the fire, and the illusion looks like his gold coins have turned up. The small child arrived at the cottage as mysteriously as the gold disappeared. Only when Silas reaches out to touch it does he realize that it is the head of a little girl. Silas, still not entirely clear on what is going on, first mentions his little sister. Could this be his little sister come back to him in a dream-his little sister whom he had carried about in his arms for a year before she died, when he was a small boy without shoes or stockings? through this, we know that he has been through a lot when he was only young, and the pain of his sister dying must have been tremendous. Silas has been hurt pretty much all through his life, it isnt a wonder he has no longer any faith. It is this similarity that brings Silas so close Eppie, she is only a small child and cannot let him down as other people can. Again, after discovering the body of Eppies mother, he turns to the community at the Red House for help. He is determined to keep and bring Eppie up alone, instead of giving her up to the parish. Since he now has a child in his care, the community are now beginning top automatically assimilating with him, especially Mrs Winthrop who naturally acts as a mother to Eppie. However, Silas remains very protective of Eppie, he does not want her to leave him, or be taken away from him.. I think he feels that if he relies on Dolly Winthrop too much, he may end up losing Eppie but also tries to remain independent. He is reluctant to accept the help of the neighbours in fear of this. But shell be my little un, said Marner rather hastily; shell be nobody elses I would say that he is being rather selfish and not really thinking of Eppie, after all, what Mrs Winthrop is saying in this paragraph is perfectly reasonable and justifiable, and also for Eppies benefit, and she will be the one most effected by the decisions made about her own future. It is these two people that eventually assist him into taking part in the community. Mrs Winthrop has experience of bringing up children and has valuable knowledge, which Silas should take into account and listen to. I think that Silas quite forgets that the child isnt even his own, and his behaviour is too possessive. Maybe he feels a sense of duty to look after Eppie, since she came to him in the first place. The major step Silas takes towards integration is the christening of Hephzibah in the town church. By allowing this, Silas is letting Eppie become apart of the community, and establishing her own links with society. Through Eppie, Silas gets a sense of security about himself, when given the opportunity; she chooses not to take the chance to leave his old cottage and live with her biological father Godfrey Cass, in his large comfortable mansion. Silas money is returned to him, but he does not feel the comfort as he did from it. Silas then makes the decision to take Eppie into his home village and find out if his name was ever cleared of the crime, and what became of the parson. However, after returning to Lantern Yard after tree decades, he is nervous, and anxious, as he cannot remember the way properly and feels again, like a stranger in his own home town, but soon begins to feel at ease when they have reached Prison street. But when they discover that the Lantern Yard and the chapel have been replaced, and can find no one who can tell them when and how the changes occurred. I do not think that Silas or Eppie are very disappointed, as the past has been erased, the past that caused Silas so much sorrow, although he will never know what happened about his case, only that he did not deserve to be exiled from the place. After seeing the present state of Lantern Yard, Silas must have been glad that he moved to another village, where he got so much happiness, especially in the last fifteen years. Silas has regained his faith in god, after being hurt all his life. Silas has finally found something he can be sure will not betray him in his life; he has overcome his weakness. As Eppie says, You wont be giving me away father, she had said before they went to church; youll only be taking Aaron to be a son to you. This makes Silas confident that Eppie will never leave him, and is true to her word, even though has married Aaron. He realizes that his restored faith has brought back all the things he missed, Eppie, Aaron and Dolly have bought more happiness and contentment than he could ever achieve with his money. The gold was his barrier with the society, Eppie was the link. Jolil, like Silas Marner, had a passion in his life, something that he lived for, although the two things were quite different. Jolil has a passion for Kung Fu. He idolises Bruce Lee who was the expert, the master of this art. He even compares himself with this person, and tries to find the similarities between them. As Jolil is staring into the mirror, not very oblivious of what is going on around him, he touched his cheekbones. Yes, they were somewhat like Bruce Lees. He only becomes aware when his father asks about the book he had bought home from that day. Jolil does not really try to explain to his father, just tried to hide the book. The only two people he can talk to about Kung Fu are his teacher, Mr Morrison, and Errol, his friend. But is reluctant and discomfited to practise in front of everybody else. We are not told why he trusts Mr Morrison but he doesnt want to explain to Mr Morrison why he was impatient to get home so quickly instead of waiting after school to see him about his English work. This also tells me that Jolil thinks that Mr Morrison also doesnt understand. Jolil thinks he didnt really catch on, it was another reading exercise to him when Mr Morrison gave him the book. Jolil considers his infatuation with Kung Fu to be a secret, as not many people know he is into it, but his close family may know. Jolil thinks that this secret is just another way he doesnt fit into school, or the other children in the playground. He often talks to Errol, who he is receiving training from. I also think that Jolil looks up to Errol, he speaks of Errols modesty in the playground, and Jolil has learnt a lot of tricks from Errol. Errol is African Caribbean. We can tell this from his name, and also because Jolils father refers to him as a darkie. I think that his fathers disapproval of Jolil hanging around with Errol only makes him more determined to do so. Jolil and Errol must be very close friends, because Jolil goes to visit his house on the Saturday, whereas he doesnt even mention any other friends he has. Errol is Jolils only true friend, and he can be himself around him. The reason for Jolils deep interest in this martial art is that he wants to be a hero and protect everybody. He has many dreams and ambitions for his future in Kung Fu. He is trying to discipline himself, but hasnt much confidence, he knows that he will have to be the best to become typical hero. Jolil then starts to compare himself with other Indian actors, like Rajesh Khanna, but this time; he isnt going to be a typical film star. But if he ever became famous, he wouldnt go and live in Malabar Hill like the other film stars did. Hed use his powers to do other things, to right a lot of wrongs, to be a saint of the fighting world. He wants to be admired and respected as his sister-in-law respects and admires Indian film stars. Jolil knows that it will be hard to achieve his dreams, but believes that he can do it, and is prepared to do all of the hard work. Jolil was reading the book that Mr Morrison gave him, and flicking through the pictures of Bruce Lee. The red scars on his body were supposed to be blood wounds, but they looked deliberately cut into neat patterns. He is a little sceptical, but continues to flick through the book. When he first finds out that Mr Morrison is going to show the whole school a video on the secrets of Kung Fu, he is very excited, enthusiastic and hopes to learn the secrets so that he may use them to protect himself, and others, he will never have to live in fear again, this video will teach him everything. But he is absolutely devastated when he finally sees the film. He feels let down and disappointed, as he faith in this film, the art of Kung Fu is really an illusion. It means he has to continue living the way he does; he cannot change it. It has destroyed his confidence, a nd his faith in Kung Fu. I dont think Jolil was as upset about the fact that Kung Fu was an illusion as he was about the fact, he put his trust in it in the first place, and he must have felt quite foolish. The first incident that we are directly told about in the story is when Jolil and his father are put in a situation where they are made to feel uncomfortable and awkward in their society. As they walk down the alley on the way to the mosque, the gang of white boys hanging around the parapet, begin to take advantage of the circumstances, as there is a group strong healthy youths confronting a young boy and an old man. As Jolil and Mr Miah approach the boys, the atmosphere grows tenser, and Jolil begins to regret taking this route, although it is shorter, and he also knows that they cannot run away; its too late to turn back. As the pair enter white territory, they are in a very vulnerable position. Mr Miah becomes very nervous at this point, his posture stiffens and his steps quicken. However, at first, he was fairly confident and scoffed at the thought of being felt inferior to anybody, yet now he becomes even more anxious. He realizes what is coming as well as Jolil, so their insult s and abuse begins. The boys sneer and taunt the fact that Jolil and his father are Bengali Muslims living in a mainly white area. They mock their accent and language to upset Jolil, in a threatening tone. The feeling of relief is expressed soon after, as Jolil describes the peace and serenity of the mosque, Mr Miah, in my opinion, is right in one way, that everybody should have the right to walk the streets without fear, but is merely being obstinate in his choice to take the short route than, take the longer but safer route. He is false I one sense, he puts on a fearless, self- assured act, to impress his son Jolil. It is the way he tries too bring his son up, but tries a little to hard. Jolil takes these offences more seriously, and is a lot more hurt by them. He can understand their jokes and puns properly, and the prejudice and racism involved. He has grown up with people like these, in this country, and with the children at his school, and has gradually learned to avoid and handle this. Mr Miah however has not had this experience and knowledge or understanding of the twists in the English language. To him, their rudeness is just an everyday part, which you must learn to accept, and tolerate their behaviour towards him as normal in that society. But he is also embarrassed, but refuses too swallow his pride and believe that he has been humiliated, especially since it was in front of his son. Therefore he makes excuses, you see why the Koran forbids us to drink? This is his reason for not sticking up for them. He is blaming their racist attitude on the alcohol; they dont consciously know what they were saying. A sober man would never consciously do this. On the way back, its almost as if, Mr Miah as automatically regained his confidence since he knows that he is safe and secure. He claims he would be ready to defend them both, had there been need. Jolil again makes a comment, which questions what is father is saying; his father replies, My mouth was dry boy. This again, is not a proper justification. The second event in the story is not as distressing, but equally as significant as the incident in the alley. This shows that something as simple as buying chairs, can be turned into something much more critical. There is much more stereotyping about Asians at this particular time. It is that all Asians are working class, ignorant to the British standards of living, and go for the cheapest thing available (tight) even if it isnt very good quality, and they all must have large families. The shopkeeper ridicules them, even though it isnt too obvious from when they first enter the store. Even on the way back they are confronted, because Jolils father spits onto the streets, provoking the youths however does not anticipate that the two white boys will begin to terrorize them again. After reading this, I feel that Mr Miah made a foolish move, and should have predicted that the whites would respond in this way. Although he tries to tell Jolil to escape while he can, Jolil sees the opportunity that he has been waiting for to show that he can fight like a tiger. Nevertheless, Jolil gets hurt in the attack and when one of the other youths gets injured, they see the chance to make a run for it. Leaving the chairs they rush straight back to their flat. Jolils mother and brother are quite suspicious as to why Jolil has red marks on his face and why him and his father seem nervous and why. Khalil does not accept his fathers answer, but shuts up when he uses God in hid defence, as he doesnt go against Allah. Mr Miah does not arouse much suspicion with Jolil, when he caught in the middle of the night, fiddling with the floorboards underneath the lino in the kitchen. But does warn Jolil not to let anyone find out about the incident, who immediately agrees, as he too ashamed to tell anybody since they ran away instead of facing the bullies. We later find out, that Mr Miah did stick up for them, and stabbed one of the boys, who died. It was obviously the knife, the murder weapon that he was hiding under the floor that night, and the police have already started investigating the murder when Jolil gets back from home. There is an immediate reaction of shock.

Airplan Research Paper Example | Topics and Well Written Essays - 1250 words

Airplan - Research Paper Example fer packages such as the ATA Flier Program and the ATA Travel Awards which were low cost programs which afforded travelers the chance to earn travel points which they could use to get discounts. The airline was also a big employer which had more than 2,230 people by the time of its demise (Maxon, 2008). The company has had many financial troubles since its inception. The worst came in 2006 when it filed for bankruptcy and in 2008 when it failed to emerge from Chapter 11 bankruptcy protection (Lawton, 2007). There are many causes of the failure of ATA Airlines. These causes had a huge impact on the operations of ATA which led to its final demise. Below is an analysis of the causes and results of the company’s failure. There is also an overview of the possible solutions that could have saved the company from going under. The company was going through some financial difficulties when it closed down its operations. It could not finance its takeovers and neither could it sustain its existing operations. The financial crisis that hit the world did not spare ATA Airlines. The global financial crisis did a lot to make matters worse for the company. It was forced to file for bankruptcy twice: in 2006 and in 2008 (Maxon, 2008). The second time that the airline filed for bankruptcy was also the last time it was operational. Mismanagement might have led to the failure of ATA Airlines. Lack of leadership might have contributed to the fate that ATA Airlines fell to. Poor leadership may have led to the poor decisions that the Airline made. These decisions included takeovers and increasing operations even when it was clear that the company was not in a financial situation safe enough to carry out those operations (Lawton, 2007). It seems that ATA operated without having a solid operational strategy. The company sought to expand many of its flight services with little regard to the financial implications that this could have on its business (ATA Airlines). This lack of

History of Film Genres Essay Example | Topics and Well Written Essays - 1250 words

History of Film Genres - Essay Example Although that is the truth of the situation in the entertainment industry, the reality of the film-making world is that all of these films are actually categorized per genre. These genres include but are not limited to historical subject, intended impacts, formal criteria, subject matter, and finally, film style. Films generally classify their type of film per genre. By doing so, the movie aficionados and film buffs are given a chance to fully grasp and understand the evolution of our society via films. The slow but sure evolution of film, from the silent films to the colored talkies, to the high tech 3-D films that we have in the cinemas today all focus on the changes and development of culture or historical period within which certain films are produced (â€Å"The History and Evolution of Genres†). It is through this developmental context that Hollywood managed to produce such a diverse set of films stemming from the Western hero in the 1940's and 50's which eventually evolv ed into group heroism as explored in the 1960's and 70's. This group heroism exposed the shift in our society from the open land, pioneering work place of man towards the more organized group of working people in corporations and companies. Eventually, the increase of interest from within our society in the urban crime and international espionage era of the 1970's and 1980's gave way to the current trend of police/detective and spy / thriller genres (â€Å"The History and Evolution of Genres†). As seen in the above listing of film genres, one can note that films are composed of various forms which are identifiable by type. This means that the film categories or classifications can be done based upon a specific criteria. These criteria could be based upon films that have recurring/similar/familiar/instantly recognizable patterns, syntax, film techniques/conventions. content and subject matter, themes, mood, period, plot, central narrative events, motifs, styles, structures, si tuations, recurring icons based upon influence on society, stock characters, or even film stars. Some of these films could even by hybrid type and therefore employ the use of several genres in one film, this is what is known as a hybrid film in Hollywood (Dirks, Tim â€Å"Main Film Genres†). Historically, one of the most popular film genres includes are epic films such as The Ten Commandments, Quo Vadis, and Gone with the Wind. These types of films cater mostly to audiences that have a keen interest in costume dramas, historical dramas, war films, medieval romps, or period pictures. Although epic films have been known to share the elements of an adventure film due to their shared need for a vast, panoramic backdrop, epics still tend to stand under its own spotlight due to the uniqueness of the production values. These production values include but are not limited to: ... an historical or imagined event, mythic, legendary, or heroic figure, and add an extravagant setting and l avish costumes, accompanied by grandeur and spectacle, dramatic scope, high production values, and a sweeping musical score (Dirks, Tim â€Å"Main Film Genres†). Although the epic and war films share certain contexts when it comes to the story being told due to the lavish budgets, costumes, and settings, these two particular genres tell two different stories. While the epic can tell the story of an imagined event or heroic war figure, the war film depicts the cold-hearted brutality and heart breaking real life events

Litature Essay Example | Topics and Well Written Essays - 1000 words

Litature - Essay Example American Revolution and the declaration of independence play a vital role in the process of identity formation and one can find the subterranean interrelation between American literature and American identity. Technologies and electronic developments affect the reading habit and it also influences the literature in America. American Renaissance is often considered as a hopeful movement that visualized America as the real descendant to the great western civilization. Renaissance which occurred in mid 19th century has paved the way for an overall change in American social as well as literary filed. During the periods of 1800 to 1870, most of the American masterpieces were produced. After a detailed analysis of the history of American literature one can see that after renaissance writers in America followed a new style or method of storytelling and versification. The expression of national spirit is another major characteristic of new American style. Current political and cultural sphere is filled with the evilness of terrorism and other types of crisis. One can feel that literature should illustrate or reflect the evilness and futility of terrorism and other regional polarizations. The exponents of transcendentalism have focused in a new culture based on native rudiments or ‘Americans’. American ideal of individual consciousness and actions is the most significant feature of American style. Ralph Waldo Emerson, one of the striking figures in Renaissance literature has given more emphasis on the philosophy of self reliance which represents the need for the individual to check most of all types of social customs and to change ideas by the commonly accepted standards and values of the community. Self- reliance, individualistic power, enthusiastic feelings about the fascination of power, superior human intelligence and the philosophy of action are visible in American writings during Renaissance period. All

Tesco SWOT Analysis 2015 2017

Tesco SWOT Analysis 2015 2017 Tesco plc was the UKs top retailer in 2013 (Retail Economics, 2014) and maintains a presence in 12 countries in Europe and Asia (Tesco, 2014). To sustain its position and build profitability, Tesco must assess its strengths, weaknesses, opportunities and threats (SWOT). Strengths and weaknesses focus on internal factors affecting a company; in contrast, opportunities and threats identify external issues (Collins, 2010). Thus, it is important to carry out a SWOT analysis to ascertain how the company is performing in the market (Kotler et al., 2013). Strengths Tesco is a powerful retail brand globally, in the top 100 of the worlds most valued brands, slightly below Ikea and well above eBay (Brand Finance, 2014). It is known as a company that offers value for money, convenience, a wide range of products, and locally-sensitive management (Wood and McCarthy, 2014). Worldwide, Tesco has 6,784 stores, an increase of 433 stores since 2012, despite the disposal of their US venture, Fresh Easy (Tesco, 2012, 2014). Tesco has utilised innovative business methods in its rise, including the creation of stores like Tesco Metro and Tesco Express, which are small stores in local neighbourhoods to make shopping more convenient for the customers (Schiraldi, Smith and Takahashi, 2012). Other strengths in their global operations include online shopping, joint ventures, such as in China, and local recruitment, including in senior management positions (Koen, Bertels and Elsum, 2011). Because of their size and facilities, Tesco can buy in bulk, benefiting from economies of scale (Blythman, 2012). This permits the company to lower prices to keep prices attractive and be competitive with UK retailers such as Asda or Sainsburys. Additionally, by creating loyalty packages such as the Clubcard, they retain customers, creating long-term relationships (Felgate, Fearne and Di Falco, 2011). Weaknesses Tesco has grown to be a very big company with a very wide range of products, diversified into food, books, clothing, furniture, insurance, petrol, and financial services. This model has its weaknesses. Tescos profit has been impacted by bad debt from credit cards and high levels of household insurance claims (Ruddick, 2014). Another issue is Tescos lack of experience in some markets that it intends to enter, such as its own brand smartphones and tablets (Wood and Gibbs, 2014). Finally, Tesco needs to invest a lot of cash in new web technologies and IT, as well as store refurbishment, diverting cash from price reduction strategies (Ruddick, 2014). This is likely to have an adverse effect on sales (Bunn and Ellis, 2012). Opportunities There are many opportunities for Tesco, including expansion into markets such as digital entertainment, through their 80% investment in Blinkbox (Hall, 2011). The move by Tesco to offer own-brand tablets and smartphones can intersect with this investment, particularly in foreign markets such as Malaysia, South Korea, Thailand, and China (Piercy, Cravens and Lane, 2010). Online shopping can offer greater flexibility to customers who are leading busy family lives or have mobility issues; Tesco is trying to meet the needs of the customers by expanding operations in this sector (Ma, Ding and Hong, 2010). The ongoing effects of the recession, where families and individuals may be struggling financially, or too busy working to cook (Thompson et al., 2012), can be accommodated through wider value and Tescos Finest branding. In addition, further overseas expansion could occur in markets such as Australia, where the grocery retail market faces relatively limited competition yet is fiercely price-sensitive (Clarke, 2012). Threats Tesco is confronted by many threats in the market. Their current position as number one in the UK grocery retail sector means that they are the target of consistent competition from Sainsburys, Asda, Morrisons, and, increasingly, Lidl and Aldi (Stevenson, 2014). One threat that Tesco continues to resist is the takeover of Asda by Wal-Mart. Branding of stores as Asda Wal-Mart has been increasing in the UK, demonstrating a weakening in the consumer disdain for Wal-Mart. The ninth most-valued brand in the world, Wal-Mart is Tescos largest global competitor and therefore has the necessary skills, resources, experience and funds to cause Tesco problems (Brand Finance, 2014). The effect of town planning and consumer intolerance for out-of-town stores, as well as concern for the livelihood of small shops, can also imperil Tescos expansion plans (Stevenson, 2014). Conclusion SWOT analysis allows marketers to identify risks in their environment. Once risks are evaluated, measures can adopted to mitigate against the adverse effects of market changes, or take advantage of openings (Kotler et al., 2013). Although a retailer may still face enormous challenges, such as Tesco is presently experiencing (Ruddick, 2014), developing flexibility enables companies to structure plans to optimise success, or avoid entering into projects in which failure is a significant possibility. Strengths may be tailored to opportunities in the market, so that strategies are enhanced and clear objectives set (Kotler et al., 2013).Through consistent planning and economic awareness, Tesco is well placed to secure its future, as its diversified retail strategy is likely to accommodate increasing consumer reliance on online shopping, digital products and services, discount grocery services. Bibliography Brand Finance (2014). Global 500 2014: The worlds most valuable brands. Available at: http://brandirectory.com/league_tables/table/global-500-2014 [accessed 1 September 2014]. Blythman, J. (2012). Shopped: The shocking power of British supermarkets. London: HarperCollins. Bunn, P. and Ellis, C. (2012). Examining the behaviour of individual UK consumer prices. The Economic Journal, 122(558), F35-F55. Clarke, I. (2012). Consumer satisfaction with local retail diversity in the UK: Effects of supermarket access, brand variety and social deprivation. Doctoral dissertation, Department of Marketing, Faculty of Business and Economics, Monash University, Australia. Collins, R. (2010). A graphical method for exploring the business environment. Oxford University Working Paper 956. Felgate, M., Fearne, A. and Di Falco, S. (2011). Analysing the impact of supermarket promotions: A case study using Tesco Clubcard data in the UK. Kent Business School. Working Paper 234. Hall, J. (2011). Tesco to offer video-on-demand services. Daily Telegraph, 21st April 2011. Koen, P.A., Bertels, H.M. and Elsum, I.R. (2011). The three faces of business model innovation: challenges for established firms. Research-Technology Management, 54(3), 52-59. Kotler, P., Armstrong, G., Harris, L.C. and Piercy, N.F. (2013). Principles of marketing (6th edn). Harlow: Pearson. Ma, Y., Ding, J. and Hong, W. (2010). Delivering customer value based on service process: The example of Tesco.com. International Business Research, 3(2), 131. Piercy, N.F., Cravens, D.W. and Lane, N. (2010). Marketing out of the recession: Recovery is coming, but things will never be the same again. The Marketing Review, 10(1), 3-23. Retail Economics (2014). Top 10 UK retailers 2013. Available at: http://www.retaileconomics.co.uk/top-10-retailers/ [accessed 1 September 2014]. Ruddick, G. (2014). Tescoà ¢Ã¢â€š ¬Ã¢â€ž ¢s new chief executive handed  £700m war chest. Daily Telegraph, 29th August 2014. Schiraldi, P., Smith, H. and Takahashi, Y. (2012). Estimating a dynamic game of spatial competition: The case of the UK supermarket industry. LSE Working Paper. Stevenson, T. (2014). Tesco share slide has investors catching a falling knife. Daily Telegraph, 29th August 2014. Tesco plc (2012). Preliminary results 2011/12. Cheshunt: Tesco plc. Tesco plc (2014). Annual report 2014. Cheshunt: Tesco plc. Thompson, C., Clarke, G., Clarke, M. and Stillwell, J. (2012). Modelling the future opportunities for deep discount food retailing in the UK. The International Review of Retail, Distribution and Consumer Research, 22(2), 143-170. Wood, S. and McCarthy, D. (2014). The UK food retail à ¢Ã¢â€š ¬Ã‹Å"race for spaceà ¢Ã¢â€š ¬Ã¢â€ž ¢ and market saturation: A contemporary review. The International Review of Retail, Distribution and Consumer Research, 24(2), 121-144. Wood, Z. and Gibbs, S. (2014). Tesco to launch own brand smart phone. The Guardian, 7th May 2014. Other Essays on Tesco Other essays available on the Tesco organisations are: Tesco PESTEL Analysis Tesco Business analysis Tesco is one of the leading supermarkets Tesco Strategy analysis Tesco Changing Business Environment Tesco Fresh Veg Supply Chain Management

Emotional Poverty Within Material Wealth in Romeo and Juliet Essay

Shakespeare centers Romeo and Juliet on the tension of opposing forces, including the conspicuous dichotomies of life and death, peace and war, and young and old. But Shakespeare also explores the underlying theme of emotional poverty within material wealth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The affluence of the Capulets is apparent in the first act, when the stage is continually adomed, between scenes, for the family's banquet. First, before Juliet's initial appearance in 1.3, long crimson tapestries are unfurled from the gallery to coverthe cracked marble ofthe facade, and the bench is given an ornate cushion and the fountain a decorative cover. Before 1.4, a festive garland is strung acrossthe gallery, and additional benches are carried onstage. Finally, before the masque begins in 1.5, candelabra with burning candles are brought in to flank the gallery.   Romeo is seen brooding alone on the balcony. His first sighting of Juliet is then strikingly staged. All the revelers below, except Juliet, suddenly freeze in their motions, ghostly white masks held up to conceal their faces, and the stage darkens except for spotlights upon Romeo and Juliet. The grandeur of the Capulet home is dimmed into relative non-existence as Romeo and Juliet's sudden love springs to life. Shakespeare's stopped-motion technique is employed once more during the masque, again to dramatic effect. After Tybalt's rage against Romeo's intrusion is quelled--by a slap trom Capulet--the stage is again darkened, and the partygoers are once more frozen. their faces concealed behind the masks. Romeo and Juliet speak with each other for the first time, gracefully dancing in an emotionally charred circle at centerstage, Romeo attired in green velvet and Juliet in a splen... ... David Kortemeier depicts his earnest but ineffectual Friar Lawrence with dry humor and real fondness for Romeo. Shakespeare briskly paces the concluding scenes. He emphasizes the swiftness of events and multiplying misfortunes rather than lingering on moments as he had done with earlier sequences. This approach works welI in evoking the rapidity of the tragedy, but it deprives the play of some of its power. For example, Romeo's dying kiss with Juliet is followed immediately, almost comically, by the entrance of the Friar, well before the tragic nature of the double-suicide has had a chance to be fully absorbed. Nevertheless this production is effective drama, due especially to directorial prowess and a slew of rich supporting perfommances. Works Cited: Shakespeare, William. Romeo and Juliet. Eds. Maynard Mack and Robert Bayton. Portsmouth: Heinemann, 1981.

Creating a Safe Environment: 2-4 year Olds Essay

As an early childhood provider working with 2-4 year old children I will be sure to provide a safe, healthy, and appropriate indoor and outdoor learning environment that helps their developmental characteristics. When preparing my indoor learning environment as well as my outdoor learning environment I have to take into consideration each child; their needs, their skills, their backgrounds, etc. For my indoor learning environment it is extremely important to make sure that the area is welcoming for the students as well as the parents, I will make sure that the area is lit properly (natural light and/ or energy saving bulbs) and full of colors. The furniture in the classroom will be child sized and very sturdy. Children will also be assigned their own cubbies where they will be able to place their knapsacks and other belongings (this gives them a hint of independence). There will be different sections of the classroom for different activities (reading area, drama/pretend play area, ci rcle area, music area, etc.), not just for play but will enhance their social, emotional, physical and cognitive domains. I will also make sure that the entire classroom is cleaned on a daily basis and all toys are sanitized. I will also be sure that all sockets are covered with protectors and make sure that there are smoke detectors and fire extinguishers and an evacuation plan in the facility, as well as having clear pathways in case of an emergency. In the kitchen area I will make sure that all cabinets so children will not be able to have access to any hazardous materials as well as any foods. Also in the kitchen area I will have a bulletin board accessible to all kitchen staff to list the name of the children in the facility and their allergies (if any). In the restroom I will be sure that all toilets and washbasin’s are to the children’s reach so they can be more independent and for those who are being potty trained be sure that there are more than enough and be certain that they are cleaned (by an adult) after every use. Children will be encouraged to wash their hands often to reduce the spread of germs to each other. For  the outdoor learning environment, I will definitely make sure that the area is properly gated; there is no high grass or trash around on the floors. I will also make sure that the children have easy access to the restrooms, and be sure that there is a first aid kit handy. I definitely will make sure of the child to teacher ratio; this helps with keeping an eye on the children, which helps reduce the chances of one of them being seriously hurt. I will also make sure of the following: â€Å"Selection of play equipment is appropriate for children’s ages, play equipment is in good condition (e.g. no broken or rusty parts, missing pieces, splinters, sharp edges, frayed rope, open â€Å"S† hooks, or protruding bolts), Large pieces of equipment are stable and anchored securely in the ground; finishes are non-toxic and intact, Equipment is placed sufficiently far apart to allow a smooth flow of traffic and adequate supervision; an appropriate safety zone is provided around equipment, and, a variety of play surfaces (e.g. grass, concrete, and sand) is available; shade is provided† (Marotz, 2012), just to name a few. One thing that we have to keep in mind as an early childhood provider is the relationship between a person’s safety, health and nutrition. Parents entrust that their children are well taking care of each time they drop them off in our care; they want to make sure that they are feed a well-bal anced healthy and nutritional meal, and that they are safe from danger, so how is it that some may feel that these three things are not related. In my personal opinion they work hand in hand and very much so dependent on each other. Health, safety, and nutrition are very much so interrelated. Health is a state of wellness. Complete physical, mental, social, and emotional well-being; the quality of one element affects the state of the other; safety refers to the behaviors and practices that protect children as well as adults from unnecessary harm; and, nutrition refers to the science of food, its chemical components (nutrients), and their relationship to health and disease. It includes all of the processes, from the ingestion and digestion of food to the absorption, transportation, and utilization of nutrients, and finally the excretion of unused end products. Nutrients are essential for life and have a direct effect on a child’s nutritional status, behavior, health, and development† (Marotz, 2012). I cannot help but to agree with these examples given and it is best to have children practice these things as young as possible. In the 2-4 year old age group children  really mimic what they see us doing as adults. So if we eat healthy, exercise and practice thi ngs such as good hand washing, what do you think they will do? There are so many age-appropriate learning activities and toys that reinforce the important of health, nutrition, and safety for the 2-4 year old age group. I have listed a few that really caught my attention. This game will be considered a group game, this game teaches the children to identify their alphabets (upper and lower case) as well as their number; this game is called â€Å"Homemade Letter Bingo†, as we know â€Å"children learn through play. And letter or number bingo is a great place to start. The following items needed for this game are: printable bingo cards: numbers, alphabet, or numbers and letters, printable caller cards, small objects to use as markers, such as marshmallows, cereal, pennies, or M&M’s† (Richards, 2014). A second learning age-appropriate activity is that of â€Å"Cereal Patterns†: Practice patterning the fun way—by playing with your food! Using a Fruit Loop-type cereal and yarn, help your preschooler create crunchy, edible patterns. The following items needed for this learning activity is that of: Fruit Loops or other loop-shaped cereal in a variety of colors, small bowls or cups, age-appropriate scissors, yarn or string, and masking tape† (Edwards, 2012). Building blocks are great toys for children (whether blank or with letters on them). With building blocks it helps children in this age group (2-4 years old) with their problem solving skills, but what you will find most amazing is what they build out of the blocks. A nd another toy that will be considered age-appropriate is that of a kitchen set that will be located in the drama/pretend area. With this toy children pretend that they are chefs working in nice restaurants, they pretend that they are a parent cooking a nice meal for their families and the list goes on and on. But what I find so amazing with this age-group is that there is no limit to their imagination. However, we as educators have to continue to encourage the children to use their imagination, because they not only learn from us, we learn from them. An ideal location, space, and security of a center or school is very important, not only to the early childhood provider, but to the parents as well. â€Å"Nowhere is health and safety more important than in group programs serving young children. When families enroll children in a program, they expect that the teachers will safeguard their child’s well-being. They assume the facilities, toys, and  equipment will be safe for children’s use, that teachers will carefully supervise their children’s activities, that the environment is clean, and the food is healthy. These expectations require teachers to be well informed and knowledgeable about how to create and maintain environments that protect and promote childrenâ€℠¢s health and safety† (Marotz, 2012). We have to make sure that there is adequate space for the children to move around inside and outside; it is good to also make sure that the facility is not in a noisy location where the children can be easily distracted. But most of all we have to think about the health of our little ones, we have to make sure that the building is properly inspected so we can protect them as well as ourselves from potential hazards. As early childhood providers/educators it is our sole responsibility to make sure that the children that we care for will be given the best education and protection, this includes their safety, nutrition and health. One thing that I live by and believe is that the children are our future, so it is our duty to mold them from young. I choose to work with the age group of 2-4 year olds because the one thing that amazes me with them is their imagination which increases their ability to learn. As an educator for such young children you have to able to open enough for them to teach you as well. I feel that Reggio Emilia Approach said it best â€Å"children are capable of constructing their own learning† (Isbell & Raines, 2007). References: Bradford-Edwards, S. (Sept. 7, 2012). Cereal Patterns. Retrieved from http://www.education.com/activity/article/fruit-loop-patterns/Isbell, R.T., & Raines, S.C. (2007). Creativity and the arts with young children. Belmont, CA: Delmar. Marotz, L.R. (2012). Health, safety and nutrition for the young child 8th edition. Belmont, CA: Wadsworth Cengage Learning. Richards, S. (May 9, 2014). Homemade letter bingo. Retrieved from http://www.education.com/activity/article/letterbingo_preschool/

Research Proposal: Youth Unemployment And Attitude Towards Employment: Comparative Study Between Migrants And Non-Migrants

Abstract Nigeria’s adolescent & young adult population (aged 15-24) is currently facing a crippling problem that will endanger the future of the nation. The median age data from the world.bymap.org website is used to define the term â€Å"youth migrant and non-migrant population, or youth population†. The median age of the migrant and non-migrant population throughout the developing world does remain in a late adolescent phase with ages ranging from the 15th birthday until the 24th birthday (world.bymap.org, 2013, median age). This study expects to find that youth population attitudes toward unemployment will be similar in the migrant and non-migrant populations. I seek to examine this assertion by carrying out a qualitative investigation on the relatedness of unemployment among the youth and their attitudes based on a population analysis of the youth among the indigenous non-migrant locals and migrant immigrants in Nigeria. The migrant and non-migrant youth population is primarily located in Latin America and on the African continent to which Nigeria has a median population age of 19.1 (2010 Est.) (world.bymap.org, 2013, median age). Global unemployment rates among the youth population are on the rise (indexmundi, 2013, 1). The same case is observable in Nigeria where the number of unemployed youths accounts for more than half of the total number of unemployed people in the country (Youth Speak Community, 2013, 1. It has been suggested that attitudes of the youth may be the main reason behind the high levels of unemployment among the youth. Introduction The global rate of unemployment indicates high levels of unemployment among the youth. The median age data from the world.bymap.org website is used to define the term â€Å"youth migrant and non-migrant population, or youth population†. The median age of the migrant and non-migrant population throughout the developing world does remain in a late adolescent phase with ages ranging from the 15th birthday until the 24th birthday (world.bymap.org, 2013, median age). In fact, the rate of growth of unemployment among the youth population is higher that the case of adults (Alanana, 2003). The reported incidence of youth unemployment is even higher in developed economies as compared to emerging and developing economies. However, in the recent years the cases have been so sporadic in developing countries especially in Africa (Alanana, 2013). This is because according to Alanana (2013), the numbers of the youth population is increasing at an alarming rate as compared to the rates at which job opportunities are being created. The case of unemployment among the youth in Africa is alarming and is currently a threat to social-economic stability and peace. Nigeria is also a major immigrant destination in West Africa with over one million immigrant population. The youths accounts for a majority of the immigrant population. This represents about 0.7 percent of the population. The case of unemployment among the youth cuts across both the locals as well as the immigrants (Alanana, 2003). This paper purposes to analyse the case of unemployment among the migrant and non-migrant youth population in the country and how the attitudes affects the rates by analysing unemployment among the local youths and the immigrant youths in Nigeria.Problem statementGenerally, the rate of migrant and non-migrant youth unemployment in Nigeria is very high. However, the rates of unemployment among the youth are incomparable to the older male working population in the country. Several reasons may be behind the abnormal differences in the unemployment rates between the youth and the adult population. Several studies have associated the differences in the unempl oyment rates between the migrant and non-migrant youth populations and other adults to the attitudes posed by the youths regarding job specifications. Other studies referenced in Alanana (2013), Youth unemployment in Nigeria: some implications for the third millennium have indicated that the local youth are very selective towards jobs as compared to immigrant youth. This dissertation will examine the extent of truth in this statement by generally observing the link between unemployment among the youths and their attitudes and also examine the attitudes of immigrant and local youths towards employment opportunities in the country.Research objectivesThis research study will be guided by the following objectives: To analyse the link between unemployment among the youth and their attitudes To analyse the difference in unemployment rates between local youths and immigrant youths To examine how attitudes affects the differences in unemployment rates of the local youths and immigrant youths.Organization of the studyThis study will be divided into five chapters. The introduction will provide the background and need to study how attitudes influence unemployment in the country. This will also include a description of the research hypothesis, objectives, questions, limitations, assumptions, significance, and the approach adopted in the investigation. The second chapter will provide a detailed analysis of literature review of previous investigations relevant to the research problem. The third chapter will provide the research methodology that will be used in addressing the hypothesis and the research questions. Chapter four will represent all the data that will be collected and analysed in this planne d study. Finally, the fifth chapter will delineate on the conclusions that will be drawn in the study as well as the recommendations. Literature review For the development of an effective gap analysis, this study will analyse several previous imperial investigations and authentic statistics on unemployment among the youth in the world and specifically in Nigeria. The literature review will focus on the unemployment among locals and immigrants on a general perspective globally as well as local perspective in Nigeria. The literature reviewed in this study will be sourced from credible sources such as national and international newspaper sources that cover Nigeria, government publications and other academic journals to ensure that the process of gap analysis is founded on a comprehensive, valid, sound and reliable set of data. The study will focus on most recent studies and publications dating back to a maximum of 7 years ago to ensure the data used in the study represents the most recent situation as far as unemployment among the youth is concerned. According to Youth Speak Community (2013), Nigeria, which is Africa’s most populated country, has one of the highest unemployment rates in the world. By 2011, the unemployment rate was at about 24 % of which the rate of unemployment among the youths was estimated to be about 50% (Youth Speak Community, 2013). However, the case is similar in many other African countries such as South Africa, Kenya, and Ghana, which have unemployment rates of 25%, 40 %, and 11 % respectively (Youth Speak Community, 2013). The most critical issue affecting Nigeria and Nigerians today is the issue of unemployment and subsequently the problem in the future of unemployment is with current levels of youth unemployment in Nigeria (Bakare, 2013)Bakare states that World Bank statistical data list Nigeria’s youth unemployment rate at 38% (Bakare, 2013) but Bakare believes the real rate of Nigerian youth unemployment is closer to 80% (Bakare, 2013). The rate of youth population education continues to increase with Nigerian universities producing 150,000 graduates per year (Bakare, 2013), however; the rate of job production has not kept to pace with the production of university graduates per year (Bakare, 2013). The focus of Nigeria’s future as a result of the youth unemployment problem is also part of the research agenda of the Nigerian Universities. The Department of Business Administration and Marketing, at the Delta State University are in the process of determining how the current youth unemployment crisis will impact Nigeria’s economic and social future. According to Salami (2013), The problems Nigeria faces tomorrow will depend on how the youth population of Nigeria matures as adolescents into adulthood. â€Å"Records from the National Population Commission (2001) indicate that youths under the age of 30 constitute over half of the approximately 150 million Nigerians. According to Doreo Partners (2013) unemployment rate in Nigeria is growing at the rate of 16% per year with the youth impacted the most and accounting for three times the general unemployment.† (Salami, 2013) Damilola (2013) describes the rise in unemployment in Nigeria as â€Å"one of the major social problems affecting the growth and development of this country.† (Damilola, 2013) The situation is described as so dire the population of Nigerians cannot meet basic needs due to the lack of jobs. Damilola also describes a problem of cronyism in Nigeria that awards jobs to college graduates with political connections rather than based on individual merit. The suggestion by Damilola is for the youth to be â€Å"creative and learn different vocational skills.† (Damilola, 2013) A startling report by the Department of Sociology at the University of Ibadan in Nigeria has indicated that youth unemployment has led to a rise in violent crimes (Ajaegbu, 2012) The overall level of despair of the youth population is blamed for the level of youth unemployment. â€Å"By using the deprivation theory proposed by Ted Gurr, this study has explored the proximate and ultimate causes involving the youths in violent crimes. If factors that create the feeling of deprivation and frustration created by unemployment are addressed, Nigeria’s youths will not engage in violent crimes.† (Ajaegbu, 2012) According to the Christian Science monitor, the youth unemployment problem leaves the Nigerian youth population so despondent that militant groups are better able to prey on these populations and recruit them into criminal organizations. â€Å"The vulnerability of unemployed youth in Nigeria’s northeast leaves them open to Boko Harem’s narratives, which have only been augmented by weak governance and the poor delivery of basic services. Boko Haram members, who live in the city’s poor communities, command the loyalty of those who have languished into poverty.† (Parker, 2013) This issue of militant groups in Nigeria leaves the migrant and non-migrant youth population prone to exposure of issues relating to criminality and recruitment into militant groups. Methodology The survey response questionnaire will be of a qualitative research design to measure the subjective response from the migrant and non-migrant youth population in Nigeria. The focus of the survey questionnaire will be to assess the sentiment, or feelings, of the youth population with regard to their current and future employment prospect. Qualitative research involves the use of a subjective inquiry into the survey questionnaire, which is necessary to establish a base for analysis to include meaningful words, observations, stories, individualities, and chromatic renders with minimal consideration of the number of participants (Higgs & Cherry, 2009). This approach will enable the investigation and examination of the youth unemployment issue with a small sample population, and hence allowing the investigation to proceed with a limited budget. Furthermore, since the investigation requires a deeper analysis and explanation on the links between attitudes and unemployment among the y ouths, the use of qualitative methodology will allow the study to analyse the objectives effectively. The data will be collected from each participant of the sample population using interview questions derived based on the objectives identified in the introduction. The data will be coded by linking a number (1, 2, etc.) to each survey response question. The investigation will collect data via semi-structured interviews. After data collection is the analysis process. The analysis will be based on the observer’s impression as the main analysis technique. The use of observer’s impression has been proven to be simple and effective in producing in-depth analysis (Higgs & Cherry, 2009).Ethical statementGenerally, this study will observe all the ethical requirements in all the processes of data collection and analysis as is expected under an Internal Review Board (IRB). Some of the factors that will be considered include protection of participants’ privacy and confidentiality. Conclusion From the above introduction, it is evident that unemployment among the youth in Nigeria is a major social and economic issue in the country. Developing a deeper understanding on the reasons behind the high levels of migrant & non-migrant youth unemployment is necessary to ensure effective steps are taken to deal with the issue. This study will provide an examination and render a conclusion to the notion of the assertion that attitudes of the youth contribute to the high levels of unemployment. This will expand the current knowledge on the issue of youth unemployment and hence allow policy makers to have a better understanding of the issue for effective policy development References Alanana, O. O., Youth unemployment in Nigeria: some implications for the third Millennium, Global Journal of Social Sciences, 2 (1), 21-26. 2013 Bakare, Bilikis. â€Å"Addressing youth unemployment in Nigeria.† BusinessDay |. 2013 http://businessdayonline.com/2013/11/addressing-youth-unemployment-in-nigeria/ (accessed November 21, 2013). Higgs, J. & Cherry, N., Doing qualitative research on practice’, in Higgs, J., Horsfall, D. & Grace, S. 2009 (eds.), writing Qualitative Research on Practice, Rotterdam, Netherlands: Sense Publishers F., J. â€Å"Why is youth unemployment so high?.† The Economist. 2013. http://www.economist.com/blogs/economist-explains/2013/05/economist-explains-why-youth-unemployment-so-high (accessed November 21, 2013). Salami, Youth unemployment in Nigeria: A time for creative intervention. International Journal of Business and Marketing Management, Vol. 1(2); pp. 18-26, July 2013. Retrieved from: http://www.resjournals.org/IJBMM/PDF/2013/July/Salami.pdf Damilola, Saanu. â€Å"Nigerian Tribune.† How to tackle youth unemployment in Nigeria. 2013 http://www.tribune.com.ng/news2013/index.php/en/component/k2/item/18043-how-to-tackle-youth-unemployment-in-nigeria.html (accessed November 21, 2013). Parker, Gillian. â€Å"In Boko Haram country, Nigeria’s new crackdown brings mixed feelings.† 2013. The Christian Science Monitor. http://www.csmonitor.com/World/Africa/2013/0528/In-Boko-Haram-country-Nigeria-s-new-crackdown-brings-mixed-feelings (accessed November 21, 2013). Youth Speak Community, Youth Unemployment In Nigeria: Shocking Statistics, Facts And Why The Future May Not Be So Bright Afterall. 2013 Retrieved from http://risenetworks.org/2013/05/16/youth-unemployment-in-nigeria-is-there-hope-for-nigerian-youth/ â€Å"Median Age – world statistics and charts as map, diagram and table.† Median Age of the World. 2013 http://world.bymap.org/MedianAge.html (accessed November 21, 2013).

Snapple Case Analysis Essay Example

Snapple Case Analysis Essay Example Snapple Case Analysis Paper Snapple Case Analysis Paper Having Ivan Lend as a bookkeepers In their Minimal commercial, he pronounced It Schnapps Instead of Snapped which made the commercial to be a success due to the fact that it was such bad quality with such bad pronunciation. Snapped didnt care how their commercials came out to be as long as everything came out to look real, natural (ex: 100% Anural). They started using Wendy Kaufman as their spokes model. She was a normal real person who became famous nationwide very soon because everyone loved her. She received Invitations to Opera, David Letterman, sleepovers and prom dates. In 1994 Snapped was purchased by Quaker for 1. 7 billion. Quaker had already developed Storage into a billion dollar brand and even though its CEO didnt consider Snapped was worth 1. 7 billion he still decided to purchase and develop the brand. Their plan was to use Snappers distributors in the cold channel in order to help Storage and used Storages strength in supermarkets to help Snapped. They though that If they used the same strategy as for Storage, they will help Snapped but they failed to understand the market differences, target markets and customer references. This left customers feeling betrayed and with the Impression that Snapped was selling- out. Quaker replaced Wendy and ended the contract with Howard Stern which produced bad press. They refused to take in consideration the strategies of the previous leaders of Snapped and its own external and customer analysis therefore plans didnt go as expected and in 1 997 Tartaric Beverages purchased Snapped from Quaker for 300 million. Trying to promote two different brands In the same way was definitely a mistake on Quakers management. Storage eyeing considered a sports drink and Snapped being considered a fashion drink they shouldnt have been promoted the same way. Quakers attempts to have the distributors give in their supermarkets in exchange for Storage distributor rights In the cold market was met with disagreement and resulted in conflicting distribution channels. Knowing that the Snapped consumer is considered quirky and offbeat the product must be one that portrays that Image. The average consumer Is active, on the run, fun and energetic and Snapped shouldve represented this vigorously. Consumers used mostly single bottles, ready for consumption which indicates that Snapped is an individual drink, not a family one and by creating the larger bottling, Quaker not only created a less appealing image to the average consumer but they also caused distribution channel problems and display area problems. To bring Snapped back to success changes have to be made In order to restore the companys Image that Snapped had throughout the period of 1987 to 1994. The companys Image was a Tune one, 1 natural no matter ten outcome. During Deck ten company to Its successful period and restore its image, the company currently owning it must aim for the same image the product is attempting to transmit. Product placement, quirky image, promotions and companionship ambiance will help restore consumers trust and it will erase the sell-out image that Quaker has developed. Special efforts should be put into restoring the customer and distributors confidence because in order for them to support and distribute the product in the cold and warm market they need to be reassured of the brands value. Re-building great relationships with strictures is vital because in order to stay high up in the market and beat the competition, Snapped must be placed in the major and most important cold markets and the distributors are the ones in charge of that. Bringing back Wendy or another beloved real spokes person would play a big part in succeeding the brand restoration. Wendy was a real person that people could relate to and she helped the brand tremendously. Everyone was disappointed after Quaker fired her, and now if she would start representing the brand again it would definitely be a plus for Snapped. If relationships can not be rebuilt with Wendy then another loved spokes person should take the lead and represent the brand in a very real friendly way, the way Wendy did it. Also re-building its relationships with Howard Stern would be a big plus and it would bring the company back positively into the eyes of the media but in this case relationships seem to be very hard to rebuild after Howard was very disappointed with the brand and started calling it Scrapple. In case relationships can not be restored then another radio station and show would do wonderful things f acquired. Introducing different product promotions along with bringing back the nations favorite people will help Snapped reach its goal and become the markets King. Product introduction should be another strategy to help Snapped return to a positive and increasing market and since the brand is considered a fashion one, like clothing, Snapped can come up with innovative designs and flavors that will reintroduce Snapped to the popular real culture and this will reinforce the brand. Focusing on the suggestions from the Cultural Analysis Group Dutch Inc, Snapped would create its strategy based on it.

Impact of Media Technologies on the Structure of Environment Essay

Impact of Media Technologies on the Structure of Environment - Essay Example The environment which is deemed to be a messaging system in itself, is supposed to have a bearing on what people see and say and therefore how they act, how roles are assigned to people and the boundaries in which these roles are discharged in a society (Postman, 1980). It is observed that with rapid growth in media technology, physical spaces have shrunk and there is an integration between the physical and the social sciences. As pointed by Monberg (2005) "changes in media technology change patterns of social interaction, and changing patterns of social interaction have political consequences". The author likens the advancement of media technology to the "steel era" because steel changed the way people lived, worked, travelled, and fought wars. It is believed that new media technology will do just that in the 21st century. The impact of new media is also worth evaluating because of the notice convergent media nexus has received by the international community. It is acknowledged that media technology has an impact in facilitating or impeding man's chances of survival (Postman, 1980). As pointed by Bhuiyan (2006): "with the rapid growth of new media technology including the internet, interactive television net... It is also predicted that media technology will help preserve free speech and privacy and strengthen communication opportunities, largely owing to the use of digital media technologies such as PCs, the internet, computer games, cell phones in the ever shrinking global community. Such advancement has resulted in the advent of telecommunications, print, broadcast and computing into new domains to create a product that coalesces the elements of all these technologies, to create a brand new channel of communication and information storage. So consumers use iPods to make their own music playlists, personal video recorders to customize television schedules, digital audio broadcasting or DAB Digital Radio pumps static-free music to their homes and cars. With the heavy reliance on new media technologies, wired and wireless, into our daily life, the impact is such that it not only influences those who are using it but also those who are not because they have no access to them, lack the necessary skills, or simply do not want to. The world around is changing quickly. How it is changing is discussed in the following pages. The digital culture New media technologies have a telling effect on the culture we live in. Culture, as pointed by Stalder (2005) is "systems of meaning articulated through material and immaterial symbols". The culture is now becoming digital. The impact is felt even in the world of tangibles like chairs, automobiles, and buildings, which are designed digitally and produced through a process of information flow. Given that digital information is easy to copy, distribute and transform, it has become easier to incorporate the work of others not by

Sustainability Research Paper Example | Topics and Well Written Essays - 2000 words

Sustainability - Research Paper Example The implication of this is that everything on earth depends on the natural environment in order for them to survive either through direct or indirect means. Therefore, sustainability helps in maintaining the conditions that will ensure that humans and nature continue to coexist in productive harmony that will be essential in fulfilling the needful requirements for the present and the future generations. One of the key environmental issues that have continued to attract the sustainability concern is water as many view this as a precious resource. Ideally, water is crucial in the operations of an environment and for supporting the life of a community. Many of the water sustainability efforts rely on the policies that regulate the use of water, and the protection of the water resources. With this, this essay will delve into water sustainability as a relevant issue within the physical environment through a detailed research of the same. Water access as an environmental issue Over the rec ent years, the climatic changes have not been favorable on water resources, hence influencing the rapid implementation of policies that would preserve water for this generation and the next. Water as a natural resource has been the center of conflict among several communities while those that have access to this commodity may not have clean and consumable water. In urban areas, the population levels have increased in recent times hence creating water access challenges as many of these centers lack proper planning. The over exploitation of natural resources has also spread to water towers hence minimizing the areas that provide water to many of the global populations. In many researches, respondents have intimated that access to fresh water and maintaining a constant supply of the same top the list of issues that are affecting most of the global population. In most of the economically challenged nations, the access to clean water has forever been low because of the privatization of t he water resources. The implication of this is that the price of this precious commodity has increased in these areas meaning that a resident in a slum in Manila may be paying high amounts for water access as compared to an individual living in London. According to statistics, at least 1.1 billion of those living in developing nations do not have adequate access to clean water, which has created a direct relationship between poverty and access to water (Shah, 2006). Mostly, the population that lacks access to clean water live in high poverty levels meaning that they have other costs to meet such as those associated with health care spending and labor diversions. On the contrary, water covers at least 70% of the earth’s surface but the supply and access to the same is not as adequate as required by the needs of the population. Moreover, water problems are unique and specific to every region, meaning that the water problems of a farmer in Australia may not be the same as those of villager in Pakistan. The decreasing access to water for consumption draws relevance from the fact that the demand for this commodity is increasing while the supply of the same continues to decrease as the years progress. In the end, there would not be any significant or sustainable development if there were no