One-Student-One Sports Essay

The 1Student 1Sport was launched by Education Minister in the year of 2011 to all the schools in Malaysia. It was stated in the circular dated 1 December 2010 from the Ministry of Education of Malaysia. The 1Student 1Sport policy makes it compulsory for students to participate actively in at least one sports’ activity in the school. It was established to enable every student to have the access to the benefits of participating in sports, in particular for students who are less or not active. It is to encourage students to adopt a healthy and active lifestyle. Each student is required to be actively involved by participating in the school’s sports activity throughout the year. It is also to provide the opportunity to students with talent and potential to be developed further in their sports carrier. But for student with poor health condition can be exempted from this policy. Objective of 1Student 1Sport. The objective of 1student 1sport is to increase physical fitness, to develop students characters, self-esteem discipline and moral values. Students will practice healthy lifestyle and also be able to perform excellence in their academic and sport. It is also to foster racial unity among the students. The most important task is to fulfil school children’s natural affinity for physical activities and provide balances between their academic and physical needs. For students with passion in sports, this is their opportunity for them to show their excellence and performance. The benefits. It is no doubt that this programme is useful for students. Nowadays children, they are less exercise even in school or home. They are keen to sit in front of television and playing computer games. They’re also no interest of cycling, jogging or even gardening. Children those days are more active such as playing football or badminton, helping their parents in the garden and even often played hide and seek. Their everyday activities required them to move and their physical fitness is fit as a fiddle. Exercise is good for everyone, no matter what age they are. Regular exercise for children can help them to maintain their weight and keep the body systems healthy and strong. Good exercise habits are just as beneficial to children as to adults. According to the report and research from the health ministry, 30 percent of children between the ages of 6 and 17 did their exercise daily, yet are not as physically active as they should be. Good habits can start at home, but it must continue throughout the child’s life for continued good healthy lifestyle. Parents and teachers are the good role model to help these children exercise and make sure they are healthy. Children that participate in daily exercise are less to become overweight, they are maintain strong bones and muscles. They are also less likely to develop chronic diseases such as diabetes, heart disease, high cholesterol, high blood pressure and cancer. The child’s overall well-being, are the kids that are physically active routinely always higher self-esteem, less stress and they perform better in school. If the children play a team sport to fulfil their suggested exercise requirements, they may also have a head start on developing the interpersonal skills that they’ll carry with them throughout the life.

Islam CCOT Essay

During the post classical era, we find the world evolving by expansion and intense communication along many regions. With expansion and communication, trade and culture travels such as West Africa being introduced to Islam. Moving into western African, between 1000ce-1450ce, the introduction of Islam has brought a great increase in slave trade and rose literacy rates, creating literate officials in state administration. However, no rigorous conversion was made, some traditional practices remained. The increase of slaves was obtained through conquest and the impact of Islam created religious power to officials in state administration due to appeal of legitimacy of rule. However distant ruling centers would be least likely affected by Islam. West Africa’s economy was greatly stimulated by the appearance of Islam. They were able to trade, not only across the Sahara, as they had in Europe and the Middle East. Prior to the influence of Islam, West Africa interacted through regional trade and with help from Tran Saharan route they were able to connect to North Africa. With the Muslims, the bringing of Islam enlarged the amount of concubines, sex slaves, in West Africa. Although concubines were not Muslim, because Muslims believed that they couldn’t enslave their own people. We see that within Muslim ancestry they’ve always been nomadic, always relocating in spite of gaining new resources. The establishment of Islam led to the development of 1st regular trade across the Sahara. The impact of Islam turned Africa into a focal point of trade, linking Africa to Eurasian world trade. The Islamic Civilization gave rise to many centers of culture and science, producing notable doctors, nurses, scientists, astronomers, mathematicians, and philosophers. Monarchies and their courts now have literate officials to assist in state administration. A quantity of West African cities had become centers of Islamic intellectual life, increasing literacy rates and legitimacy in state administration. Muslims did not seek to convert West Africans; they did practice their religion while traveling. As time passed Muslim traders were accompanied by Clerics and scholars, these men interacted with local rulers on matter relating to trade, security, and governing. Until the leader of the kingdom converted, with full support would influence citizens to convert to Islam. Although Islam made a very large impression on West Africa, no through religious transformation was made. Being the fact they were rural there was no interaction with Muslims  or deepening influence of Islam. Practice such as permission for women to appear in public almost naked, being able to roam freely with unrelated men and the sparkling of dust on one’s head as a sign of respect. Other traditions also remained even though some converted to Islam due to the monotheistic belief related so closely to their belief in one creator God. While in West Africa, Islam rose slave trade along trade routes, increased literacy rates leading to conversion of literate state officials. Albeit, no religious transformation was made. Being the fact that Muslims were nomadic by ancestry they sought to carry out concubines in the slave trade. They believed that it was wrong to enslave their own people so they looked to Africans, their resource, to help them. In effect to the introduction of Islam, many aspects were imposed upon West Africans causing the conversion of monarchy. People found favor in Islam if the leader of the kingdom converted. Also religious legitimacy was brought to the attention of those who would gain status by pilgrimages to Mecca. But aside from the very large impact, no religious transformation was made because most of the cultures were rural and very distant to the places where Islam had interactions with.

Was D-day a turning point for America during WW2 Research Paper

Was D-day a turning point for America during WW2 - Research Paper Example This restructured the view of total war where every citizen became a victim of the war. Such ultimatums obliged the citizens to take utmost responsibility in defending their city (Brasch, 35). The events that followed shaped the year 1944 into a combatant year, with every nation asserting pressure to the field of war. The war lasted between four and three years, in the process subjecting the citizens to travel restrictions, slavery in factories or fields, air defense blackouts and ceaseless rationing. The wars impact on the budgetary allocation of the European countries ate up two thirds of the national product (Simpson, 27). Soviet Union and the Nazi Germany had mobilized approximately 46 million men and women between them in the armed war. These conditions prompted a stop in the trends, as the populations fast depreciated (Eisenhower, 24). The total war, for instance included the massive participation of women. Women constituted 35% of the American and British workforce, and up to 50% in the USSR and Nazi Germany. The American population was lucky enough to escape these restrictions, because of the geographical immunity (Brown and Andrew, 32). The war affected the economic balance of America, as the economy strained to afford the high technology expensive armaments, hence straining to maintain a reasonable living standard for the population. The first six months of 1944 were slow to ambushes on the Axis, as forces slowly move towards Europe’s West (Weintraub, 12) with the aim of finishing the European allies of Nazi Germany. The preparations included invasion of France, at the same time prolonged wars continued against other allied forces. The Italian siege was tough as the German resurgence stuck high in mountains to provide strong resistance against confronting forces (Brasch, 22). The assault continued until Polish assault broke the German line to

Business organization filed Experience... paper #1 Essay

Business organization filed Experience... paper #1 - Essay Example The presentation was about its new investments, research and development and oil production and aims to invite investors in its new undertaking. I observed the meeting was highly organized as each guest was prompted to their designated seats. They were attentive and courteous in raising questions after the speaker presented their topic. Three presenters attended to the presentation. The first presenter tackled the overview, history of the company, its present financial position, and its prospects for future investments. Second speaker talked about the scenario of oil production to be done by the company, and the third speaker discussed marketing programs and investments. For clearer view and understanding, presentation was done through power point. A moderator was assigned for the smooth flow of questions and answers The company aims to inform stakeholders about the Dornan’s new venture and encourage investors to invest on it, the oil production. Target markets are investors and corporations who may wish to co-produce or invest on the company. Dorman Products, Inc. is entering a new kind of business field that is different from its present line of business. It has undergone research and development study, and Dorman Products, Inc. believe they are now ready for oil production. . Dormant is a dealer of automotive part for many years, and turning to be an oil producing company is new to the company. Being a business student and a neophyte, the experience exposed me to real life situation of how conferences, and business presentations are done. My experience put to life all theories I have read in books. I learned the process of how shifts in businesses structures are done. I got curious in the investment side of the presentation as it gave me an idea how to do business, the attraction of a corporation, and gave me an idea of business expansion and risks that go into it. No, I was not able to contribute to the event,

Numerous Disciplines Provide Different Definitions of Soil Assignment

Numerous Disciplines Provide Different Definitions of Soil - Assignment Example In this regard, soil refers to an inert and loose weathering product of the primary rock found on the surface of the earth (Bryant-Mole & Watts 25). Weathering refers to the physical and biogeochemical processes that result in disintegration and decomposition of earth materials such as rocks and sentiments (Indiana University 2). Soils comprise of air, liquids, organic matter and minerals. Soils in Indiana have different attributes, which give them distinctiveness. They differ in texture, color, chemical and biological attributes and structure. These attributes determine the amount of water and air in and to be held in the soils (Burton 2) Soil texture is determined by the comparative fractions of sand, silt and clay (Brady & Weil 53). Soil texture refers to the sizes of the particles that constitute the soil. Sand, silt and clay are used in determining the sizes of soil particles (Bryant-Mole & Watts 37). The presence of sand particles in soils makes the soil be characterized by large soil particles which are gritty. On the other hand, the presence of silt particles in a soil makes the soil particles moderate in size and smooth while the presence of clay characterizes a soil as of smaller particles and sticky. The way the soil particles are assembled determines the structure of the soils. Therefore, soil structure refers to the arrangement and aggregation of soil particles (Miller & Turk 72). Soil structure controls aeration and the amount of water in the soil. Soil particles are either conglomerated as a group of particles or as single grains of particles (Bryant-Mole & Watts 43). In sandy soils, the particles are single grained while in clay soils, the soil particles are aggregated. The single grain particles are solid while the aggregates are porous in character. Soils aggregate differently forming different soil structures. In describing the structure of soils in Indiana, soil scientists note the  size, shape and development of aggregates.  

MBA-Marketing Management Essay Example | Topics and Well Written Essays - 5250 words

MBA-Marketing Management - Essay Example Hong Kong Dollar is the main currency within the land and it is one of the leading financial centers globally. Current Marketing Communications Strategy within Hong Kong The current marketing communications strategy employed by Hong Kong to entice tourists include the fact that there are memorable tourist attractions, which include the likes of the Giant Buddha, the Victoria Harbor and The Peak to name a few. Hong Kong is especially renowned for its cultural and heritage activities, the museums, the grandeur architecture, the prominent outdoors and the dining and shopping luxuries which are a symbol of its tourist excellence (Stabler 1997). The marketing communication strategy within the land is such that people throng to visit Hong Kong from different parts of the world in all the 12 months of the year. This is one of the reasons why Hong Kong is remarked as a haven for the tourists when they want to enjoy the luxuries that might not be available elsewhere. The current marketing com munications strategy coined by the Hong Kong Tourism Board centers on the premise of cultural exchange, creating the tourism market, bringing in rich foreign exchange and thus building long-lasting exchanges and relationships all this while. Hong Kong is a place that shall be the cornerstone of success in terms of tourism in the days to come undoubtedly (Meyer 2000). The diversity is there for the taking as is understood by the domains of the Hong Kong Tourism Board which is a government-subvented body that has the responsibility to market and promote Hong Kong as a place for tourism and to improve the visitors’ experience when they visit this place (Miller 2007). The Hong Kong Tourism Board makes sure that the latest promotional activities within Hong Kong are discussed at length, and plays its due role at organizing different recreational programmes so as to facilitate and sustain close links with the local publics and community groups. Role of the Hong Kong Tourism Board T he Hong Kong Tourism Board guarantees that the community has a very significant role within the linkage of the tourists who come from different parts of the world. This has been manifested in the form of different sessions with Rotarians, the overseas and local media teams that race down the harbor, the Dragon Boat Carnival for a summer vacation package, a volunteer recruiting program by the name of the ‘Hong Kong Pals’, and so on. The different marketing strategies for the sake of promoting Hong Kong within the tourists are also discussed from time to time in a number of seminars and events. Similarly, the Hong Kong Courtesy Ambassadors are also appointed from time to time. There are also sessions and community programs for ethnic minorities and youngsters on the event of the Chinese New Year and the parade that happens every year on this occasion. Mr. Anthony Lau who is the Executive Director of the Hong Kong Tourism Board believes that Hong Kong is a world class dest ination for travelers all over the world and opines that the experience of traveling gained by the tourists when they frequent Hong Kong is unmatched and has no parallels. He believes that there have been giant strides into making Hong Kong one of the most sought after places on earth and a haven for the tourists who believe they should visit a place that best satisfies their soothing needs of nature

Superman - an American cultural icon Essay Example | Topics and Well Written Essays - 1250 words

Superman - an American cultural icon - Essay Example in the blue tights and red cape who flew around rescuing anyone in need of help and constantly struggling against a slew of supervillians of various sorts. In many ways, this Superman can be compared to the ancient stories of the half-man, half-god Hercules and his various adventures changed slightly to fit the modern understandings of the world and provide him with powers equally astounding to the modern audience. To understand how and why Superman has become a cultural icon and why he will remain so for many years into the future, it is necessary to understand what is meant by the term ‘icon’, how this term applies to Superman and why this character fits a particular need within today’s social structure. The first step in discovering how and why Superman is a cultural icon of both past and future is identifying exactly what is meant by the term ‘icon’. Fortunately, Margaret Kenna (1985) has already gone a long way toward identifying exactly those elements that define the true make-up of the icon. â€Å"The Greek word ‘eikon’ can be translated as ‘image, picture, portrait, representation.’ The modern use of the word denotes two-dimensional representations such as paintings, photographs, or pictures in magazines and newspapers, and three-dimensional objects such as statues. In certain contexts the word refers particularly to pictures of holy persons and events† (Kella, 1985: 347). Thus, an icon is generally defined as an object that is imbued with divine power of some sort. Taking the religion out of the equation, this equals to super power or power beyond the ordinary strength and abilities of man. In addition to its symbolic relationship with the divine, the making of an icon follows a specific tradition that is intended to provide an even deeper symbolism in that â€Å"the icon is a microcosm of the relationship between the material world, human beings and the divine power believed to have created them all† (Kenna, 1985: 348). Here we

Leadership development paper Coursework Example | Topics and Well Written Essays - 250 words

Leadership development paper - Coursework Example I am also success oriented, flexible, adaptable, trustworthy, and loyal. These strengths explain my level of success in leadership and managerial capacities. The self-assessment reports also identify low self-esteem and vulnerability to peer influence. While low self-esteem is likely to reduce my level of motivation, especially in challenging roles, vulnerability to peer influence is a threat to my leadership toward realization of set objectives. My other challenges are low ability to manage pressure and weak conflict resolution. In conflict resolution, I majorly apply accommodation and avoidance but these limit my ability to win in conflict resolutions. My leadership development goals include improving my level of self-esteem, improving my level of independence, and my conflict resolution skills. I plan to attend leadership seminars and to be mentored within the next six months. I will then conduct another self-assessment test to evaluate by score in the three areas of

Training and Trust Essay Example for Free

Training and Trust Essay The training of an individual, especially in the field of profession, plays an important part in his or her ability to trust others. The demands of the profession and the degree to which it calls for individual skills, talents and prowess surely affect the ability of a person to trust others and work with them. In certain professions, working with others is a necessity and that the performance of a team is very much needed in the delivery of a product or service. This kind of training may be seen in basketball players where everyone has to depend on each other in the execution of a play. Likewise, this is very much evident in the process of surgery where the doctor has to trust his aides and nurses to heed his instructions and give him the right instruments and perform the right procedures. On the other hand, there are professions in which the individual is trained to work by himself and expect little or no help from others. Especially, if there is stiff competition in the field. Such a kind of training may develop confidence in the ability of the individual while being uncertain in the ability of others to deliver it in the same way. This kind of training may be seen in the training of lawyers where the success or failure of a case depends solely on the individual. In addition to this, there are also kinds of profession in which trusting easily is discouraged and rather, there should be a testing of truth. This may be evident in psychotherapy and counseling where the practitioners are trained to look beyond the faà §ade of what people claim. In addition, in a society where individualism is highly prized, trusting is not easily done. Nonetheless, training in various disciplines affects the individual’s propensity to trust others.

Effect of Csr Activities on Sales Essay Example for Free

Effect of Csr Activities on Sales Essay Reasons for this can be multinational corporations’ increasing influence on world economy as well as scandals revealing horrible working conditions in different industries. In spite of the fact that the demand for CSR is growing, there has always been critics. The most influential critic is Noble Prize winner Milton Friedman, who claims CSR to be a waste of stockholders’ money. However, several articles claim, opposite Friedman, that CSR rather increases a company’s financial performance in the long run. These claims have made us curious about in what way CSR is related to a company’s performance. Moreover, it has led to us wanting to find out how CSR can influence customer perceptions on a product or service offering. Conclusions –All the initiatives gave a positive influence on the respondents’ perceptions, but the ones resulting in the most positive changes of the perceptions and willingness to buy were social responsible business practises, cause-related marketing and corporate philanthropy, which are initiatives where the company are doing the largest effort instead of just encouraging others to make an effort. The respondents answered that they trust the companies’ information about CSR to some extent, but also think a third party should scrutinise the companies’ activities and inform. The most favourable channel for CSR information was from environmental organisations, government organisations and the third party web media. Therefore it seems like the respondents value that the companies provide information, but are not too forward and pushing the information on them by for example advertisements. Keywords : CSR – Corporate Social Responsibility, Cause promotion, Cause-related marketing, Corporate social marketing, Corporate philanthropy, Community volunteering, Social responsible business practices. Introduction: CSR is today a frequently used concept, as companies to a larger extent are held accountable for what is happening in the society. The company should also inform the stakeholders about their CSR activities in an appropriate way, in order to capitalise from all possible benefits. In order to make a trustworthy impression and gain the most benefits, the choice of CSR activity and way of communication is crucial for the company, and therefore the perceptions of the consumers are very important to know more about and understand. In the last decade tendencies towards a more social aware community have been strong. In itself these trends are nothing that is particularly new. People have always preached for problems like public health, wildlife protection, prevention of child labor etc. What is different now is that companies to a larger extent are held accountable for what is happening in our society. Companies that engage in CSR activities are likely to have different motives for doing so. Many researches claim that corporate social responsibility originally consists of activities that a company performs out of commitment and duty. However, there are also commercial motives for CSR activities. For example CSR activities may result in advantages when it comes to receiving funding, recruiting new employees, cost reductions etc. To capitalise from all possible advantages it is crucial for the company to communicate their CSR work in an appropriate way. Theoretical Framework: Types of CSR Activities: a) Cause promotion Cause promotion is often done in the way that the company provide funds, contribute financially or with any other resource, with the objective to increase awareness, support fundraising or participation, or to recruit volunteers for a specific cause. In this initiative persuasive communications are important, to create concern and to persuade people to contribute or participate to support the cause. In successful campaigns use of motivating messages and the choice of effective media channels are crucial. They also make use of publicity, printed materials, special events, web sites, advertising, featuring the logo and key message of the company and those who represent the cause. Further methods are employee involvement, messages on product labelling and to provide store space for promotions. Many of the potential benefits are marketing related, like strengthened brand positioning and preference, increased traffic and consumer loyalty.

Analysis of the Indian Chyawanprash manufacturer YuvAnaH

Analysis of the Indian Chyawanprash manufacturer YuvAnaH Company profile: YuvAnaH is an Indian company which manufactures Chyawanprash. It was established in 2004. It is positioned as a company which manufactures exclusively Chyawanprash. It is known to have provided good quality Chyawanprash for all age groups, across social boundaries. It has received various certificates over the years which include Certificate of Good Manufacturing Practices to manufacture Ayurveda, HACCP and GMP Certification in compliance with the Food Drug Administration regulation. YuvAnaH is ISO 9002 certified. Vision: Focus on growing their core brands across categories, reaching out to new geographies, within and outside India. Mission Their mission goes beyond the mere provision to heal ailments and extends to helping people live long, healthy and productive lives. They seek to explore harness the tremendous potentials of Ayurveda offer the goodness for human welfare. Objectives: Products: YuvAnaH Chyawanprash: This is ordinary Chyawanprash. It contains all the basic ingredients of Chyawanprash and can be consumed by people belonging to all age groups. YuvAnaH Chocolate Chyawanprash: This is chocolate flavored Chyawanprash targeting children and people who favor chocolates. It will be marketed as a product with added benefits of chocolates. YuvAnaH Sugar-free Chyawanprash: This is targeted to diabetic patients since it does not contain artificial sweeteners. YuvAnaH Chyawanprash (for summer):This Chyawanprash is specially made for the summer season to provide protection against infections that are common during the season. YuvAnaH Diet Chyawanprash: This product is specially designed for the Diet conscious with particular ingredients. YuvAnaH Chyawanprash (for pregnant women): Pregnant women are advised not to have chyawanprash. This product will cater to the needs of a pregnant woman. YuvAnaH Chyawanprash (for Skin): This product contains added herbs which are beneficial for a glowing skin. According to Ayurveda, Chyawanprash comes under the category of Rasayana which aims at maintaining youthfulness, vigor, vitality of the body and keeping away aging process, senility and debility. It maintains the proper functioning of the cells and rejuvenates the cells. However, the main ingredient, regardless of the exact formula is always amla or amalaki, a tropical gooseberry that is the worlds richest source of vitamin C. It is, moreover, a source that remains stable in storage for years. Digestive and immune system: Chaywanprashs basic ingredient amla has 30 times more vitamin C than orange and helps in strengthening the immune system and expediting the healing process. Regular intake of chyawanprash strengthens digestion, absorption and assimilation of food and balances stomach acids. Heart and Brain The perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes the brain cells by supporting the nervous system and enhances co-ordination and memory power. The tonic is good for students as it increases retention and recall. Lung, Liver and Kidneys The smooth functioning of the lungs is facilitated by the regular intake of chyawanprash.Chyawanprash helps purify blood and invigorates the liver and helps to eliminate toxins. It helps the downward flow of energy in the body and eases constipation. Other Benefits The holistic traditional formula of chyawanprash improves skin complexion, glow and fights dermal bacterial infection. It promotes hair growth and helps absorption of calcium resulting in strong bones and teeth. It is especially good for alleviating cough and asthma. The anti-oxidant properties of the tonic act against the ageing process and maintain youthfulness. Canada Canada: Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the worlds second largest country by total area, and shares land borders with the United States to the south and northwest. Demographics: Capital: Ottawa Largest City: Toronto Currency: Canadian Dollar Population of Canada: (2008  estimate) 33,157,200 (0.51% of World population) Population growth rate: 0.869% Birth Rate 10.75 births/1,000 population Density: 3.2/km ²Ã‚  (219th) It is the worlds second largest country by total area.(Area: 99884670 km^2 Even though the density is just 3 persons per square kilometer , a majority of population is concentrated in the narrow band along the U.S. border, leaving a major portion of the land mass unoccupied. Distribution of population: Population Distribution by Age Group 0-14 17.9% 15-64 69.1% 65+ 13.0% Population of Main Metro Areas: Toronto 5,203,571 Montreal 3,607,150 Vancouver 2,159,994 Ottawa-Gatineau (Capital) 1,142,708 Calgary 1,037,136 Edmonton 1,001,636 Quebec City 710,801 Hamilton 702,396 Winnipeg 698,210 London 459,697 Considering the fact that a majority of population lives in the metros mentioned above, majority of our marketing promotions will concentrated in those areas. Economic Environment: Gross National Product: $760 Purchasing power parity(per capita) $29,400 (According to the World Bank Economic Groups, Canada falls under the high per capita income category) Canada was the only country from G7 to record a surplus in 2006 and 2007. It was estimated to be the only country from G7 to record a surplus in 2008 as well. Canada is on track to eliminate its net debt by 2021. By doing so, Canada will be able to count itself among the very few OECD (Organization for Economic Co-operation and Development) countries that are in a net asset position. The OECD forecasts Canadas surplus will be 0.8  per cent of GDP in 2008, compared to an expected average deficit of 2.7 per cent in the G7 countries. Trade and Economic Organization Memberships Asia Pacific Economic Co-operation Commonwealth Group of Eight (G8) International Monetary Fund La Francophone North Atlantic Treaty Organization Organization for Economic Co-operation and Development Organization of American States United Nations (and its subsidiary agencies) World Bank World Trade Organization Thus, the size of the market and the nature of the economy portray a positive economic environment of Canada and favor the establishment of business relations with it. Cultural environment: Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously. Language: Unlike many countries Canada has 2 official languages; English and French. A majority of French speakers-called francophones-live in Quebec. Thus they have a bilingual culture. This fact will be kept in mind by resorting to bilingual labeling and advertising and bilingual press releases. Creativity: Canadians value creativity and support its nurturing in all walks of life. They are not resistant to change. Attitudes and Values: Canadians struggle with how to promote their image as Canadians and separate themselves from Americans. Our marketing strategies will take care of this cultural factor. Canadians are practical in their approach. They speak their minds and voice their opinions and are open to those of others. British novelist Douglas Adams said each country was like a particular type of person, and Canada is like an intelligent 35 year old woman. America, on the other hand, is a belligerent adolescent boy Canadians tend to dislike excessive promotion. It is favorable to skip the hype and focus on the facts. They also tend to dislike companies which make negative comparisons with Canadian products. Religion: Canada has a wide mix of religions and there is no official religion of Canada; though a majority of the population follows Christianity, followed by a large number of people who claimed to have no religious affiliation. Family structure: a typical family structure in Canada in 2005 was a spouse and no children below the age of 13; at least one child between the age of 13 and 24. Political Environment: Canada has a federal parliamentary democracy within a constitutional monarchy. In general, Canadian politics have not operated through revolutionary, swift changes. Instead, change is typically slow and worked out through compromise between interest groups, regional consultations, and the government of the day. India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any major issues as far as the government is concerned. Legal Environment: Canada can guarantee investors the overall lowest tax rate among developed countries. One important factor is the legal system in Canada is that although their criminal law system nationally and the civil law system in most of Canada is based on the English precedent-based system of common law, civil law in the Province of Quà ©bec is based on the French Code Napolà ©on. For this reason, we should ensure that our Canadian legal advisors are well versed in both systems. Few laws that are different to Quebec particularly are as follows: Generally speaking, a French firm name may be accompanied by its English version, provided that the French version appears at least as prominently; however, in  some cases, use of the English version of a firm name is only permitted if the French version is markedly predominant, meaning the French text must have a much greater visual impact than the text in another language. Product labelling:  Every inscription on a product,   its container or   wrapping, or on a leaflet, brochure or card supplied with it, including the directions for use and warranty certificate, must be drafted in French. Public signs, posters and commercial advertising:  Public signs, posters and commercial advertising may also be bilingual, provided that the French is markedly predominant. However, large billboards or signs that are visible from any part of a public highway must be exclusively in French, unless they are displayed on the firms premises. Likewise, signs on public transportation vehicles, such as buses and subways, must be exclusively in French, unless they are used regularly to transport passengers or merchandise both inside and outside Quà ©bec, in which case the signs may be bilingual. Any corporation that contravenes the Charter is liable for each offence to a fine of up to $1,400 and, for any subsequent conviction, to a fine of up to $7,000. All shipments to Canada are also subject to the 7% Goods and Services Tax (GST), a multi-stage sales tax. About Health Canada: The new face of the average Canadian health care consumer belongs to a well-educated, middle-income, middle-aged woman who is actively involved in her own well-being. She is very interested in diet and nutrition, longevity, alternative medical therapies, vitamins and antioxidants. And shes willing to pay: she spends between $500 and $1000 a year on health supplements. Respiratory and cardiovascular diseases are the major reasons for hospitalization in Canada. Other reasons include digestive diseases, genitourinary diseases, poisoning, mental disorders etc. A chart showing leading causes of death in Canada is as under: . Canadians are health conscious and try to make healthy eating decisions. According to a new study conducted by Ipsos-Reid on behalf of Sleeman Breweries, nine in ten (93%) Canadians say they try to be health conscious when making decisions about what to eat. The factors which play an important role in the eating habits of Canadians are as follows: Source: Tracking Nutrition Trends survey Key motivators to change/ improve eating habits Percentage To maintain personal health 58% To lose weight 22% To accommodate the needs of family members 10% To prevent disease 8% To look better 8% The relative importance of each of these factors, however, differed according to age, with responses related looking better being more prevalent among adults under the age of 25 (17%) and responses related to maintaining health and preventing disease being more prevalent among those over the age of 45. National Population Health Survey (NPHS) also indicated that the single biggest reason reported for avoiding or choosing certain foods for both women (80%) and men (63%) is maintaining or improving health. Diabetes: We all know that there is no quick fix for diabetes. More than 2 million Canadians have diabetes, over one third of them arent diagnosed. Forty percent of Canadians with diabetes develop long-term complications such as high blood pressure, vision loss and kidney disease. It is clear that diabetes has become a public health challenge of major proportions in Canada. Many cases of type 2 diabetes could be prevented by making healthier living choices. Childrens eating habits: Unhealthy eating habits during childhood can interfere with optimal growth and development Poor diet can predispose to a number of serious illnesses, such as cardiovascular disease and some cancers, and lead to a poorer quality of life. Increases in other nutrition-related risk factors for chronic disease in children such as hypertension, hypercholesterolemia and type 2 diabetes have also been found. Poor diet has also been linked to low academic performance, classroom behaviour problems and low self-esteem among school-age children. The Canadian Community Health Survey found that seven out of 10 children aged four to eight, and half of adults, did not eat the recommended daily minimum of five servings of vegetables and fruit. Children age four to eight years consumed fewer vegetables and fruit on average than any age group, 4.18 servings per day. Among girls aged 10-16 years, 83% did not consume the recommended three daily servings of milk products. More than a fifth of total calories consumed by 4-18 year olds and 18.2% of calories consumed by four to eight year old children came from the other foods category. More than a third of these other foods were reported as soft drinks, sugars, fruit drinks, animal fats, chocolate bars and potato chips. Among youth aged 14-18, one quarter of all calories came from other foods. The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. Recently, a research showed that many Canadians are increasingly turning to preventive care and self-medication, thereby increasing the scope of health products like Chyawanprash. Marketing Mix: Products: YuvAnaH Chyawanprash YuvAnaH Chocolate Chyawanprash. YuvAnaH Sugar-free Chyawanprash. YuvAnaH Chyawanprash ( for summer) YuvAnaH Diet Chyawanprash YuvAnaH Chyawanprash ( for pregnant women) YuvAnaH Chyawanprash ( for skin) All YuvAnaH products will be available in a standard size of 500 gms. Branding: All our products will be branded under the name of YuvAnaH which is Sanskrit for the youthful, thereby following Umbrella Branding. Ayurveda is native to the Indian Subcontinent. Thus, the Sanskrit name YuvAnaH implies a Made in India image which works favorably for the company. Packaging and labeling: Our product will be packed in HDPE plastic containers which will be sealed with a golden foil. The federal Consumer Packaging and Labeling Act require bilingual designation of the generic name on most prepackaged consumer products. Under this Act, the following information must appear on the package/label of a consumer good sold in Canada: Drug Identification Number (DIN), Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM) This is to ensure the people about the safety of the product. Since Canadians tend to make healthy eating decisions; the package of the product will emphasize the nutrients and herbs it contains along with its benefits. Other relevant information includes Name of the product Brand name of the product ,Country of origin ,Name and address of the local importer, Date Marking, Manufacturing, Date ,Expiry Date , Storage Batch Number and Packaging Date(PKD, )Precautionary Message ,Bar Code, Dosage, Nutritional Value (different for various flavors,) Ingredients (different for various flavors). Promotion Mix: Analysis: Electronic Media: Television in Canada: The Canadian Broadcasting Corporation (CBC) operates both English-language and French-language national television networks. Both networks broadcast on two channels, one with regular programming and one with all-news programming. There are two private national television networks: CTV, broadcasting on two English-language channels (regular programming and all-news) and Global Television, broadcasting on a single English language channel. There are also 105 independent television stations in Canada. Over 98% of Canadian households own Television sets. 2 out of 3 households subscribe to Cable TV though over-the-air local television is free. 85% of Canadian consumers agree that they are too obsessed with images of youth. They feel alienated by advertisements that do not portray people like me. Government control: Quebec: Section 248 of the Consumer Protection Act 1980 provides that no person may make use of commercial advertising directed at persons less than thirteen years of age. Radio Canadians spend more time with radio compared to the US (22.2 hrs weekly) and radio enjoys a larger share of ad spending in Canada. Print Media: The newspaper with the highest circulation is the Toronto Star, and the newspaper with the highest readership per capita is the Windsor Star. Readership of community newspapers is strong despite the size of the market 70.4% of the ComBase sample read the most recent issue of their community newspaper. These readers are loyal; with most reading all 4 of the last 4 issues They read with attention reading most or all of each issue Community newspapers get high ratings from their readers. Community newspapers capture a very high proportion of exclusive readers. Point of Purchase advertising: 72% of big boxes were added in the previous nine years. 59% of all big box locations are on expressways. This gives a scope for sales through point of purchase advertising. Perception of Ayurvedic Medicines: In 2005, the Canadian government had banned the sale of Indian ayurvedic medicines in the country claiming that they contain high levels of metals like lead and mercury and arsenic, posing grave health risks. Improper manufacturing processes may result in dangerously high level of heavy metals remaining in the final product. However YuvAnaH Chyawanprash is not included in the products that are banned. Our company obtained the certificate of Good Manufacturing Practices in 2001 and also ISO 9002 certification in 1999. The products are manufactured as per Indian Standards. Authorized natural health products will either bear an eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM). This authorization indicates that the product has been assessed by Health Canada for safety, efficacy and quality. All our promotion programmes will highlight the fact that our products are legal and completely safe for consumption. Place Mix: Entry Strategy: We intend to enter Canada by directly exporting our products. The company has two distributors in Canada; one in Toronto and one in Vancouver. As shown in the demographics, these are the most populated metros of Canada. They also happen to be the cities where most of the Canadians live. These distributors stock the products in their warehouses and regularly supply to retailers over there. They have major tie-ups with many super markets and these markets sell their products. We will follow 4 level channel of distribution involving our importer, distributers and retailers. Through our distributors YuvAnaH will reach out to all the major cities of Canada some of which are Toronto Montreal, Vancouver , Ottawa-Gatineau (Capital), Calgary , Edmonton, Quebec City, Hamilton, Winnipeg, London. Competitors: Dabur Chyawanprash: The biggest and major competitor for the company is the Dabur Chyawanprash. Dabur is already an established player in this country and has a wide range of products over here. The company has a major market share in Canada. Dabur is also a very famous brand in India and thus has the edge. Himani Sona Chandi Chyawanprash: There are other competitors such as the Himani Sona Chandi Chyawanprash. This company is also an established company in India and has a wide range of products in Canadian market. Its moisturizing cream Boroplus is huge success in Canada and thus has helped company strengthen its base in Canada. Tattvas Herbs Chyawanprash is also an exporter of Chyawanprash and is available in Canada. Since the major herbs required in Chywanprash are available only in India there no manufacturers of it in Canada. Competitive edge: The prices of Dabur, Himani, and Tattvas is very high .They cater only to the high spending class of people. This leaves YuvAnaH an opportunity to target the low-spending category. None of the competitors provide chocolate flavored Chyawanprash or sugar free chyawanprash in Canada. Here, YuvAnaH has an edge over the others. The only company which has franchises in Canada is Dabur . Since our company is also planning to introduce similar kind of stores where all our products would be available company hopes to face the competition fiercely.

John Steinbecks View of the World Essay -- Biography Biographies Essa

Steinbeck's View of the World John Steinbeck's novels expressed an ecological world view that has only recently begun to accumulate proponents. This holistic view grew during an era when such thinking was unpopular, and one must wonder how this growth could have occurred in a climate which was hostile for it. Some investigation shows that the seeds for this view already existed in his childhood and were nurtured through his exposure to ideas in marine biology. While growing up in Salinas, Steinbeck had the opportunity to spend a lot of time outdoors. His uncle used to take him on fishing trips, and combined with the times he visited his maternal grand-fathers' farm near King City, it undoubtedly gave him an appreciation for nature. Later in his life, he became a caretaker on a "large estate at Lake Tahoe," and he continued to spend time in nature throughout his life and often took his sons to go fishing or camping when they visited him during the summers (Steinbeck, E. & Wallsten, P.., 1975). In addition to the time he spent outdoors, he was exposed to the farming community in the Salinas Valley. Even though his grandfather's farm could not sustain crops (Steinbeck, T., 1992), the whole community was dependent on the inter-connection of living creatures within the valley. The lives of these farmers and their future production always depended on the current production of the land. When the crops were plentiful, the harvest would bring money and food and supplies for the next year's crop. Rain had an enormous impact on the farmers. Too much or too little could be devastating to their crops or the food supply of farm animals, and they affected the farmers who were dependent them.... ...nt. Steinbeck's view of the world, expressed through his novels, was set within an ecological framework. His childhood environments played a role in the creation of this view, and his subsequent exposure to marine biology contributed to and elaborated upon it. This led to his ability to view organisms in an environment as symbiotic relationships within a whole-a superorganism. Bibliography 1. Steinbeck, E., and Wallsten, R. (Ed.). (1975). Steinbeck A Life in Letters. New York: The Viking Press. 2. Steinbeck, J. (1992). East of Eden. New York: Penguin Books. 3. Steinbeck, J. (1995). The Long Valley. New York. Penguin Books. 4. Steinbeck, J. (1992). The Grapes of Wrath. New York: Penguin Books. 5. Hand-out from class: The Teachers. 6. Allee,W.C.(1932). Animal Life and Social Growth. Baltimore, MD):The Williams and Wilkins Co.

Deception Essay -- Communication, Witholding Information

Deception exists in media, among prestigious universities, and perhaps most commonly in the workplace. According to Dunleavy (2010), reasons for deception in the workplace include: competitiveness, conflict, or a response to a supervisor or fellow employee (p. 241). Dunleavy develops hypotheses’, conducts experiments, and collects data to determine what is considered acceptable and unacceptable behavior as it applies to deception in the workplace. Ultimately, the reason for deceiving and the method in which one deceives, through either withholding (omission) or distortion (commission), directly effects the perception of coworkers’ credibility, power, and trustworthiness (Dunleavy, p.241). This article focuses on two different approaches of deception: withholding information versus distorting information, and how that may or may not change employees’ perception of the deceiver (Dunleavy, p.239). Dunleavy defines deception as â€Å"the conscious attempt to create or perpetuate false impressions among other communicators† (Dunleavy, p.240). Three hypotheses’ are presented in the article...

Huawei Research Essay

The purpose of this report is to find out how Huawei positioned in the industry of mobile phone. We went through all Huawei’s background, offering, purpose, market contexts and understanding the business operations of Huawei. We also analyse and evaluate what marketing strategies and marketing mix to help them hold their position in such competitive industry. After understanding the concept of the marketing strategies, we investigate that the marketing segmentation and the targeting strategies which Huawei used to position itself in the market. We use it to compare and explain why the Huawei choose the strategies in promoting their products. After investigating the Segmentation, Targeting and Positioning (STP) marketing strategies, we have done our further report with the concept of the marketing mix as known as the 4Ps – Promotion, Pricing, Products and Place. After the identification and discussion of marketing mix, we found out that Huawei is facing some problems and we come up with our ideas, recommendation and suggestion how Huawei can overcome these current concerns and further concerns. Huawei enterprise has segments into different markets which are carrier network business, enterprise business and consumer business. However, Huawei is targeting more towards the consumer business and it segments the market into two parts again which are low income group and high income group. According to the segment variables, Huawei’s products are mainly targeting on low income consumers as Huawei is producing low price smartphones which are affordable by the target groups. Huawei’s positioning as the world’s third smartphone enterprise and known as the world’s largest telecoms operators offering global equipment, operational services and manufacturing electronic communications devices. Huawei enterprise is in the position of low price and personal used entertaining smartphones. INTRODUCTION Overview, Company background, Company’s offering, Purpose Huawei Technologies Co. Ltd. is a Chinese leading ICT provider, which was founded in 1987 September by the Ren Zheng Fei, the company’s president and the ex-People’s Liberation Army engineer, established in ShenZhen, China. Huawei is a private firm that owned by its own employees. Huawei is the leading telecommunications equipment manufacturing supplier and was ranked among the top three globally in mobile phone industry. The vision of Huawei is to enhance people’s lives through communication. While their mission is to focus on their clients’ market challenges and desires by providing better ICT solutions and services in order to consistently produce maximum value for clients. Huawei’s core values have been divided into customers first, dedications, continuous improvement, openness & initiative, integrity and teamwork. (Huawei, 2014) Market contexts, Use of concepts and Theories Market contexts help firm to analyse and get more personalized and relevant marketing contents. Market context is also known as SWOT. Information shown below is the Strength, Weakness, Opportunity and Threat (SWOT) of Huawei. ( Huawei,2014) (1) Strength: Huawei invested a huge amount in R&D, having wide vision and experienced sales organisation to help them in emerging markets and the cost advantage. (2) Weaknesses: Lack of awareness and experience outside telecom, the margin pressure due their low price products. (3) Opportunities: Their business models are all towards cloud and have huge data solutions. (4) Threats: Many competitors are entering these developing markets. Company planned their marketing strategies with 4Ps, which includes product, price, promotion and place. Huawei have produced low-cost smartphone to its low-income target. As its production base is in China which has low labour cost, hence Huawei could enjoy the cost advantage. Besides, Huawei is using the selective distribution strategy and also e-commerce distribution channel to sell their products. Last but not least, Huawei promotes their products by making advertisement, having exhibitions and also making a slogan that could make their low-price products well-known and recognized. BODY 1 Concepts of STP Market Segmentation is a marketing strategy that involves dividing a broad market into subsets of consumers with different requirements, characteristics or behaviors that might involve various marketing tactics to deal with. Corporations can identify the bases and develop the profiles of the resulting segments. Segmentation : Marketing segmentation is divided into four which are geographic, demographic, psychographic and behavioral segmentations. Geographic segmentation segments the market into geographical parts to perform a company determine whether it should operate in one or a few or all the areas that geographically vital to the consumers’ needs. Examples: Nation, city, density. Demographic segmentation is the most common segmentation method for segmenting consumer groups because needs also related to the demographic elements. Examples: age, income, race. Psychographic segmentation is classification of customers with regard to different characteristic. Examples: lifestyle, personality, core values. Behavioural segmentation can filters consumers into groups according to their knowledge, attitude, habit or response to a product. Examples: occasion, benefits and user rates. Targeting: Targeting is the process to help companies to filter and select potential customers to plan marketing strategy and develop a more specific tactic to reach the amount of expected sales. There are 3 general tactics in targeting the market: Undifferentiated targeting is the strategy that the company has a very competitive product that might monopolize the market and don’t need differentiate consumer group. Concentrated targeting is the company has a very strong data and company know which consumer group they should aim and let them become more competitive in the market. Multi-Segment targeting is the technique used to focus two or more well researched consumer groups so  can develop different strategies. Positioning: Positioning is improving the awareness, perceptions and impressions of consumers. Positioning can be a really efficient instrument to tempt consumers. Companies can utilize the concept of positioning and differentiation to identify themselves by bringing the distinctive value and benefits to consumers and become more competitive. BODY 2 Market Segmentation Carrier network business, enterprise business and consumer business are the three core business segments that divided by Huawei enterprise. The first segmentation which is carrier network business is mainly emphasizing on telecommunications operator and services worldwide. In order to achieve this, Huawei develop various wireless network products, at the same time they offer consistent experiences and effectives solutions to their customers. Secondly, enterprise network business mainly serves government, public utilities and enterprises customers. It provides great efficiency to ICT solutions, hardware equipment and services which include network infrastructure, cloud computing, and enterprise information solutions. Huawei aims to become one of the leading global mobile phone brands by 2015. As the results of it, the third market segment develops and manufactures consumer product, for example mobile broadband devices, home devices, smartphone, and related applications. The enterprise highly focuses on fulfilling consumers’ needs and wants. Above are generally three business segmentations that Huawei enterprise focuses on. However, to meet the assignment question requirement, Consumer Business segment is interpreted in more detail forms as below. Segmentation Income Segmentation Psychographic Segmentation Behavioral segmentation Income Level Social Class Lifestyle Benefit sought High-income Upper and upper-middle Luxury Uniqueness, brand image, deliverability and relevant Low-income Working and lower-middle Economy Desirability, deliverability and relevant Based on demographic segmentation, Huawei sorted it’s customer to low-income segment and higher income segment. As a relative new comer in smartphone market, Huawei have already captured the attention of low-income segment customers (Segmentation A), who are earning relative low income and stands at the working or lower-middle of social class. This segment has a normal or economy lifestyle and they emphasize more on the value of money. While in segmentation B, who has higher income or work as supervisor and above. They are standing on the upper or upper-middle of social class. Hence they are having a luxury lifestyle, which focus more on the uniqueness or appearance. Targeting According to research firm Gartner, smartphones’ share of worldwide mobile phones sales in year 2012 went up 12.3 percent every year from 26.6 percent in 2011, driving overall mobile sales consistently as feature phones showed  a decline in demand. However, smartphones market is rapidly well structured, in order to capture the consumers’ eyes and able to compete with others well-known brand, Huawei enterprise firstly decided to target one significant segment to enter the smartphone market. Target lower-income segment: From the demographic segmentation, Huawei targets at low-income segment consumers. As a new-comer of mobile device market, Huawei started its business at lower-end market segment. More than half of those Huawei phones were sold to people with household income of $35,000 or less, a low income segment.(NPD, 2012) Huawei succeeded in its smartphone business is due to the aggressive lower-end pricing, said Neil Shah, analyst of wireless device strategies at Strategy Analytics. The production cost is lower than other smartphone brand, and the company set it’s smartphone product at lower price, it directly attract those low income consumers to buy Huawei smartphone or tablet products. The company designs low profile development to meet growing domestic demand for cheaper smartphone, and it also indirectly stimulate the country’s economics.( Bourcier, J.,2014) The reason that Huawei chooses to target lower-income market is that lower production cost yet bigger income.( Khan, S ., 2013) It can be explained that lower income consumers have more affordability and more willingness to buy the low cost smartphone. As a result of it, bigger profit margin is successfully gained. Besides, global market giant such as Samsung and Apple have long ignored the lower-end market, it the best chance for Huawei to dominate the lower-end market segment consumers, and it proved that Huawei has succeeded setting their aggressive marketing strategy. Finding others omission and work on it is their strategy to capture the consumers’ wants and needs. It is also the second reason that Huawei tends to target lower-income consumers. For example, Huawei I M835 model Android smartphone retails at $39, and it is cheaper than some others smartphone brand, at the same time, the average smartphone selling price was $335 in 2013, IDC reported. According to the store assistant Ron Wemirovsky, Huawei’s smartphone attracts lower-income customers. The Huawei M835 is the cheapest Android smartphone in the market.(Tung, A., 2014) Furthermore, South Pacific at Huawei’s regional marketing director, Tang Siew Wai, claimed that their  overall strategy is to extend its bus iness from B2B to B2C, mainly to make well known Huawei -branded, and shifting it’s smartphone business products from lower-end products to both middle and high range products globally. (Khan, S., 2013) Positioning Huawei maintains its strong market position. According to IDC, Huawei maintained the third position over the world, it attained the highest yearly increase among the leading vendors, and raised its brand portfolio with a higher proportion of self-branded unite compare to other enterprises (Troianovski, A., 2014). Furthermore, Huawei enterprise also maintained their strong market position in other field, for example they are the world largest telecoms operators offering global equipment, operational services and manufacturing electronic communications devices such as smartphone and tablets. From the figure above, it shows Huawei smartphone in significant position which is low price and personal used entertaining smartphones. Huawei’s strong market position indicates the superiority on providing services and also indicates the company is enjoying a well-known brand name that its effectively merging into new products line and market to capture market share from the competitors. Although Huawei has got its target low-end segment marketing strategy successfully, yet the company are having several strong competitors to compete with each other on the low pricing smartphone market, for example ZTE and Lenovo. According to Gartner, while Huawei and ZTE are competing with each other furiously, Lenovo’s smartphone fugitively developed its brand in the market. Other than that, Nokia has also got its low pricing strategy in China and it makes the competition among the companies that target low-end segment into a drastic scene. In conclusion, Huawei’s strong pos ition in the smartphone market and other field products markets has strengthened the company competiveness. Besides, innovation is important for the company, the transformation of different targeting segmentation can be a way to maintain the company’s strong influence in the market. BODY 3 In business world, no matter you are product or service base company, marketing mix strategies is a must in generating sales by implementing their own marketing strategies. There are 4 elements in marketing mix strategies which are product, price, promotion and place. Product Reportedly, Huawei’s smartphone shipments show an increment of 67% annually to 13 million units in the third quarter of 2013, which captured 5% of the global smartphone market (Huawei Investment & Holding Co. Ltd, 2014). According to Kotler & Armstrong (2014), there are three levels fall under the product which are core customer value, actual product and augmented product. A research (BBC, 2013) shows Ascend Y100 is chosen as well known product in the Huawei Company as the price is below $99. This Ascend Y100 is targeting the low income customers where the customers show their core values while purchasing this product. The core customer values that can be found are the customers are spending less on the mobile phone and get an equal quality of smartphone specifications. Furthermore, actual product includes the brand name, quality level, and features. Huawei Ascend Y100 is one of the smartphone brand names in the Huawei Company. The quality of this smartphone may not as grand a s those premium phones; however, it does not really feel fragile either. Ascend Y100 has an anti- fingerprint surface, as the screen and the phone is surrounded by gloss black bezel (Huawei Ascend Y100 Android phone, 2013). The specifications of Ascend Y100 are storage capacity with 512 MB and it is expandable to 32 GB, screen sharpness of 143 pixels per inch, and it runs the Gingerbread 2.3 version of Android (Huawei Ascend Y100 Specifications, 2014). Even though Ascend Y100 is fall under the low price smartphone, but it offers all the features of most other Android smartphones such as Wi- Fi, a Web browser, and GPS. Last but not least, warranty, delivery and credit, and after sales service can be concluded in the last level, augmented product. There is a one year manufacturer warranty on the smartphone and only six months warranty for the accessories in the product’s box. Delivery process will be done upon online purchasing and credit payment services are provided too. A cross- technology method should  be used by Huawei to improve their productivity on all the mobile phones especially Ascend Y100. This can increase the specifications and designation of the products. Huawei can hire more fore ign employees to get different type of technology ideas and use it in developing the new products. A mixture of different ideas from different country can make a product more efficient and productive. Price According to Market research institution International Data Corp. (IDC), Huawei is the third largest smartphone maker in the world, which comes after Apple and Samsung. However, a lot may ask how Huawei can make it especially with those high recognition brands like Nokia and HTC. In fact, Huawei is making a good call in the lower end smartphone market, which is also one of the reasons that Huawei became a giant in the mobile phone industry (CaixinOnline,2013). They enter the industry with the intention to create low cost smartphone to all consumers, especially those with low-income. This makes a good call because the market in China is highly competitive, where a lot of people are stuck with low-paid jobs and high living cost in the city. As Huawei has their main factory in China to assemble their product, they are able to enjoy the labour cost advantage. China is known for their cheap labour cost compared to other countries, which helps Huawei to lower their devices’ prices a nd competes with others. For example, one of the Huawei’s mobile devices, Ascend Y100 was sold for only $99. Although it is a lot cheaper than those big brands, but its function is almost as good as it is (CNN,2013). This shows that they are having competitive advantage and results a rapid growth in Huawei’s sales. According to the vice minister of Information Department of China Center for International Economic Exchanges, he pointed out that living cost in China is rising due to the inflation and the increasing Chinese wage to international standards, caused the rise in China labour cost (ChinaDaily,2013). While in India, company would able to have lower Indian labour costs and currency (BusinessToday,2014). Hence, India is a good option to set up their production base in order to keep their products at a lower price. Promotion Promotion is the most concerned strategy by the Huawei Company where they are promoting their brand through advertising, public relations, personal selling, marketing and media. Huawei is advertising the smartphones to the world especially the low income consumers saying that they have the lowest price of mobile phones which indicates Ascend Y100 through YouTube, Congress and also TV. For instance, Huawei has introduced a new slogan in Mobile World Congress 2013 – Make It Possible. This slogan is designates for the consumers which allow them to dream by offering a vision of a mobile world where the journeys are never hindered by lines or limitations (Huawei Device Argentina, 2013). The low income consumers are now daring to dream there is a smartphone which the price is less than $99. Moreover, Kotler & Armstrong (2014) found that personal selling is the presentation by the firm’s sales department to increase the sales and build the customer relationship such as busines s promotion that involves trade shows. Example, Huawei takes the opportunity to introduce their mobile phones in the Mobile World Congress (MWC) which known as the world’s largest mobile trade show (Moore, 2014). This MWC is best for Huawei to display their product such as Ascend Y100 because MWC is the world’s best venue for seeking industry opportunities, making deals, and networking (Mobile World Congress, 2014). In addition, Huawei can promote their products through TED Talk. According to TED Conference, TED is a non-profit devoted to share ideas in communities around the world, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference in more than 100 languages where Technology, Entertainment and Design converged. Therefore, Huawei can invite their professional developers to give a short talk on TED Talk to let the whole world recognise and acknowledge about Huawei’s low- price products. Place There are 3 distribution strategies for each of the company to implement in their marketing strategy. They are selective distribution, intensive distribution, and exclusive distribution. All of these are strategies to approach the consumer through different distribution channels. In order to approach the consumers, Huawei is using the selective distribution strategy which involves selling their products in the most fitting and best-performing outlets. With a limited number of outlets, Huawei is able to  concentrate on their selling effort rather than dissipating it over countless marginal ones. According to Wang Weijun, head of Huawei Device Co Ltd in China, Huawei has already signed strategic cooperation agreements with Suning, Gome and D.Phone (ChinaDaily,2012). They are the few largest privately owned retailers that sell electrical appliance in the Mainland China. By selling their products there, Huawei is able to sell their products to the low-income group as most of them will search for a phone that includes good quality and features with a reasonable price in those electrical based retailers. They may compare the products with one another and choose the one which is good value for money. Other than selling their products in the outlet stores, e-commerce is also an important way for mobile phone sales. With the continue rise of e-commerce, Huawei is taking a step further to develop their e-commerce business. In addition to theirs online shopping mall, other e-commerce distribution channel like 360buy and Dangdang are also Huawei’s working partner in selling their mobile devices (WantChinaTimes,2012). Lastly, in order to demonstrate its product and also increase the brand recognition, flagship stores in few major cities like Beijing, Shanghai and Guangzhou, are planned to establish. CONCLUSION Granting to the research and the report has been executed, obviously that Huawei involved in the Smartphone industry in a great timing because the industry is in the growing stage, and Huawei uses their low pricing advantage to capture the low income consumer groups. Besides that, Huawei is still holding their strong position in the other field such like global equipment, operational services and more. After our investigation, we found out that the major problem facing by Huawei is the both competitors which are Samsung and iPhone. Although Huawei is the third biggest Smartphone provider in the world, where Samsung leads with 29% and Apple gets a 22% of the Smartphone market, but Huawei only has 5% shares in the smartphone industry and it shows a distance between Huawei and the top two competitors. This is because Samsung and iPhone already positioned well in the individual consumer market and both have a longer history than Huawei. The reputation  of China products decelerates the sales of Huawei in the overseas market causes Huawei having problem to get the high income consumers’ market. In the competitive market, the changes of environmental will bring a huge impact to the company strategic so that company needs to identify and segment the market. Huawei’s marketing strategy in price is their strongest weapon to compete with the others. Huawei should expand their business to India to get cheaper labour cost to increase revenue so that they can sustain the low labour cost advantage as well. Huawei should hire more local professionals to get their ideas on the smartphone and to promote their products as the professionals will know more on the customs and the culture of the nation. With these strategies, Huawei can remain their position in the low income consumer groups and start to dominate the high income market, that’s what Nokia achieved in the 90s and 00s years. REFERENCE LIST Business Today (2014). 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(2013) (1st ed.). Retrieved from enterprise.huawei.com/ilink/enenterprise/download/HW_260646 TED Conference (n.d). Retrieved May 2, 2014, from https://www.ted.com/about/our-organization Tung, A. (2014). Huawei makes a good call in low-end smartphone market|Busine ss|chinadaily.com.cn. Usa.chinadaily.com.cn. Retrieved May 2014, from http://usa.chinadaily.com.cn/weekly/2012-03/02/content_14736467.htm Troianovski, A. (2014). Can You Say ‘WAH-wey’? Low-Cost Phones Find Niche. Online.wsj.com. Retrieved 2 May 2014, from http://online.wsj.com/news/articles/SB10001424052970203733304577102223985134572 The Economist,. (2014). Who’s afraid of Huawei?. Retrieved 28 May 2014, from http://www.economist.com/node/21559922 Toolkit.smallbiz.nsw.gov.au,. (2014). Segmentation, Targeting & Positioning. Retrieved 28 May 2014, from http://toolkit.smallbiz.nsw.gov.au/part/3/10/49 Vance, A., & Einhorn, B. (2011). At Huawei, Matt Bross Tries to Ease U.S. Security Fears.Businessweek.com. 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The play ‘The Birthday Party’ Analysis

The play ‘The Birthday Party' is about an everyday, domestic lifestyle/ characters with mixed emotions. The whole play is based on a boarding house with one guest, Stanley. It starts off with the owners, Meg and Petey, leading a normal day with Stanley. Two men come to look at the house to stay and Stanley gets nervous. The two men, McCann and Goldberg hold Stanley's birthday party and make it a living hell! Throughout the play McCann shows signs of confusion and innocence at the task-in-hand. However this is not always the case, for example McCann, later on in the play, attempts to strike Stanley with a chair. When McCann and Goldberg arrive at the boarding house in Act 1, McCann states, ‘what are we doing here Nat?' this gives off signals that McCann is there as Goldberg's aid and not a leading figure. As the play goes on, the audience may start to feel sorry for Stanley due to unfortunate circumstances and more hatred and dislike towards Goldberg and McCann for making him feel so negative. McCann: He killed his wife! Goldberg: Why did you kill your wife? Stanley: What wife? (Back turned, facing the audience) The above quote shows how McCann and Goldberg continue to bully Stanley. Pinter uses the language in the above quote as if McCann and Goldberg were ‘pressing' Stanley for information and as if Stanley found it hard to lie whilst looking at them so he turned his back. The prospect of McCann being more innocent may counter the dislike and tempt the audience to feel sorry for McCann as he gets dragged deeper and deeper into the unknown. Pinter does this to, yet again, represents the plays psychotic nature and obscure mentality. Read also Analysis of Characters in Flannery O’Connor’s â€Å"The Life You Save May Be Your Own† At the beginning of act two McCann is said to be sitting at a table tearing newspapers into 5 equal strips. This may make the audience uncomfortable as it is a rather curious thing to do and may make the audience paranoid as to why he is doing this and what he is thinking as it never tells you this in the play. Stanley picks up a strip of paper McCann moves in McCann: Mind that. McCann clearly has a motive for tearing the paper or he wouldn't mind it being touched. It is a fine example of the plays paranormal mentality. Also Pinter wrote McCann's line like this to make the audience uncomfortable as it is a rather subtle, commanding statement. During Stanley's birthday party in act 2, McCann offers to take Stanley's glasses for him during a game of blind mans buff Stanley stand blindfold. McCann backs slowly across the stage to the left. He breaks Stanley's glasses, snapping the frames. McCann picks up the drum and places it in Stanley's path Stanley walks over and puts his foot through it. Here McCann proves to be quite a bully and may convince the audience to feel disgust towards him, due to the audiences feeling towards the main character, Stanley, countering the possible sorrow from earlier on in the play. Pinter may do this to make sure that the audience can never set on a real feeling for McCann which may add to the ‘fog' of confusion surrounding the play. As a conclusion I think that McCann is a character the brings emotion and excitement and you can never really settle on a feeling for him

A Thousand Splendid Suns: Mariam’s Relationship with Her Father

Unfortunatly, Mariam’s relationship with her father leads her to an abusive marriage which she cannot prevail due to her role as a women. Mariam being forced into an arranged marriage accepted by Jalil. One of mariams main conflicts is She is forced into an arranged marriage with a person who is much older to her in age. Mariam’s submission to destiny and adversity is not limited to leading an abusive and unhappy married life. She unfortunately is not able to conceive a child which makes Rasheed more violent and angry towards Mariam. Rasheed is often agitated that she is not fertile and his ambition to have a son is not materializing. Her childless marriage to Rasheed eventually forces Mariam into a life of submission and misery. Mariam is under terriable adversity, that Rasheed is not worth loving and ulitamtly she is not able to have a child to love. All of Mariams sources of having a loving family is sealed and she finds no strength to prevail the life that’s ahead of her. In the scene Mariam recollects how she played with pebbles her father had gave her when she was a child, and how the pebbles represented a sense of family of love and self belonging towards Mariam. But when Rasheed made her â€Å"CHEW† the pebbles due to her lack of love in her food. She spit out blood breaking too molars . Mariam realizes the powerful adversity she is facing and to add to her hurt Rasheed spits at Mariam saying ,†Now you know what you have given me in this marriage. Bad food and nothing else†[104]. This quotes reveals that mariam is facing adversity in her life,due to the effortless tastless food she made for Rasheed. She had given up and lost this hope of having love and self belonging she was longing to have. Hosseini suggest about mariam that her marriage to Rasheed had created more adversitites in her life, and giving up the hope and strength to prevail against this powerful adversity.

Civilization in Paleolithic Era

Topic: To what extent does the hypothesis of bona fide, yet ‘missing’, civilization in the Palaeolithic era make sense to you? Palaeolithic meaning old stone, which is about (2. 6 million years – 300,000 years ago). Having a Lower, Middle and Upper stone age for Palaeolithic. In the Palaeolithic era climate was the pacemaker of change. As the world grew colder, the new climatic conditions restricted the habitat, certain species disappeared. Every time the climate changed the new conditions suited other animals. Each Ice Age last between fifty and a hundred thousand years as so mentioned in â€Å"The New Penguin History of the World† written by J.M Roberts. He mentions â€Å"Evidence of the glaciations and their effects is now available from all oceans and continents and they provide the backbone for prehistory chronology. † I did research and came across a website http://www. sciencedaily. com/releases/2004/04/040421234349. htm. It has evidence that supports the three major glaciation events that occurred in the past. Robert Tucker and Zhanxiong Peng of the Department of Earth and Planetary Sciences at Washington University of St. Louis implicated that â€Å"There would be no communication between the atmosphere and the ocean.The deep ocean would quickly become free of oxygen because light would not be able to penetrate the ice to fuel algae. Above the ice, there would be little rain or snow because there would be little evaporation. Many organisms that lived in milder conditions would become extinct. † Investigation shows that there are at least three levels of glacial deposits. Each ice age destroyed the habitats of creatures that had adapted to the arctic condition. But after each glaciation new species spread. As time went on, one branch lead to apes and the other lead to human beings, this line was named hominids.Indicated by J. M Roberts, â€Å"The first hominid fossil found in Kenya and Ethiopia are dated only 4. 5 million years ago. † But then a French fossil hunter discovered a fossil in Chadian desert year 2001; nearly complete cranium, pieces of jawbone and teeth. They pinned down the age of this fossil, which they say is between 6. 8 and 7. 2 million years old. (Information found in http://afp. google. com/article/ALeqM5gjCJ41Mm-Li6gU9Rd4n1DXPlm7Gg . ) So as to what is happening, fossil hunters, geologist, archeologist, scientist etc. keep discovering new fossils with different ages and keep pushing back our timelines. So saying the truth we are not sure exactly when the hominids where first taking place in our timeline. Who knows what there is yet to be discovered. Going to a description and comparison of a hominid and primate. Those with a small cranium were consider primates because the brain was not too intelligent. As time went on the brain developed little by little. More common sense, but as that happened the brain grew, therefore having a much bigger cranium, which were t hen classified as hominids.Hominids developed reasoning, a sense of communication and had a system of control, which is the beginning of the creation of human beings. Primates communicate with signals, went on natural instincts, and had no system of control. Their method was adaptation to life and the environment around them. Which if I’m not mistaken is what we now call wild animals. We are the top of the food chain. We are the fittest to survival. Why, because we have intelligence, logic and reasoning. We have common sense to avoid casual mistakes that can cause our lives. Professor Paul S.Burdett from Raritan Valley Community College, Branchburg NJ wrote a document named â€Å"What Is Human? †. It describes three main parts of what makes us human and has a comparison to what is not classified to be human. 1. Reasoning is the power to think, and understand. Mind solves problems and the body has a reaction to everything but think before react. As for primates, theyâ⠂¬â„¢re mind and reactions are not reasonable like ours. 2. Language is our form of communication. Without communication we have nothing. With language we have grammar and syntax an arrangement that focuses on a relationship between words. . System of control, which keeps things organized. Having a social life. Under that category come family, tribes, and clans. Which are all in relation and come with a natural connectivity as in a connection in blood or DNA. Examples; mother, son, grandfather, cousins, aunts, including mother-in-law and so on. Now beyond that comes communities, societies, culture and civilization. Which is an organization of non-related people. People working together to make a living. As for primates, they only go with their instincts and communicate with signals.And cannot go any much further than that. So my definition for being a human is one who exhibits a sense of humanity, compassion, civilization, and consideration towards mankind. An understanding, organiz ation, and sense of communication. So is it possible that such a civilization could have existed? There was a point in time where the hominids decided to just settle down. Having water, and food near them. So they did not have to travel far. In the process tools were created, fire, a sense a religion, a stable living style, a sense of emotion, farming.All of these things is what started civilization. And civilization was not established until the Upper Palaeolithic Era. Without everything being done, no civilization would have been created. Till this day discoveries are made. The only way to know if something really existed is by evidence. And by evidence I mean fossils, skeletons, art, grave goods, â€Å"ARTIFACTS! † Artifacts is all we have. The only problem is that from what I have understood is that we have more evidence going towards the Upper Palaeolithic Era. In J. M Roberts book (Book 1, Chapter 2, last paragraph on pg. 1) he stated, â€Å"To separate Upper and Lower Palaeolithic is easy; the division represents the physical facts†¦ †¦ the most recent and therefore fossils and artifacts found among them are later found then lower. † Meaning more evidence is found in the Upper. â€Å"Almost all the artifacts that survived in Palaeolithic are made from stone, none are made of metal†¦ †¦ which stone artifacts provide the largest significant body of evidence. † So from what is seems stones where most likely to be preserved then metal. Neolithic Revolution involved far more than the adoption of a limited set of food producing techniques.The making of small groups of hunter, gatherers that had hitherto dominated human history into sedentary societies based in built up villages and towns, which radically modified their natural environment by means of specialized food crop cultivation that allowed extensive surplus food production. These developments provided the basis for high population density settlements, specialize d and complex labor diversification, trading economies, the development of art, architecture, and culture. All these things are well described in a book called â€Å"The Breakout: The Origins Of Civilization† written by Martha Lamberg-Karlovsky.The Revolution developed independently in different parts of the world, not just in the Fertile Crescent. The Mediterranean climate has a long dry season with a short period of rain, which made it suitable for small plants with large seeds, like wheat and barley. The Oasis Theory, originally proposed by Raphael Pumpelly in 1908, maintains that as the climate got drier due to the Atlantic depressions shifting northward, communities contracted to oases where they were forced into close association with animals, which were then domesticated together with planting of seeds.Agriculture, known as farming. Which was turning point. No more long travel, everything at hand and the sense of trading. With trading came leader, which meant governmen t. With all that said societies. In this part of time, known art was a way of recording things in their time. There were caves that have been found with carved drawings. Showing life itself, and how everything was before. Art created by stones, mud as paint, and drawings on top of other drawings creating stories that have yet to be discovered.Every time we think we found the oldest society another older one pops up. Everyday life was not able to be recorded. Communication was not able to be recorded. Records in that era took a lot of time and dedication. So in our sense, was there civilization in the Palaeolithic Era? I think there was. Even though there isn’t much evidence, it actually makes sense. Like in the quote, â€Å"If a tree falls in the forest but no one is there to hear it, does it still make a sound? † Just because we did not witness it, it does not mean it did not exist.

Assessment of ALDI Marrketing Plan

Today, marketing is a fundamental aspect and have assisted most companies around the globe to achieve growth potentials. Apparently, institutions that value total quality management and customer satisfaction usually position the business at a good point to compete favorably in the market (Wilkie, et al. 2015, p. 424). To favorably compete in the dynamic business environment, most organizations align their objectives with its functions units including the finance, human resource, and operation management.   The selection and targeting of the right customers and provision of customer-centric products are among the primary considerations that most business has relied on to develop marketing strategies.   Efficient marketing requires the employment of professional marketers who can perform an appropriate media planning and ensure enacted measures culminates to the desired objective. The most important factors of production are the qualified marketing department, operation management, and above all the financial resources (Stannage, 2106). Marketing, therefore, is the process of positioning the product to the consumers to influence their buying decision (Kotler & Keller, 2016). A focus is usually on the customer's purchase behavior and afterwards informing and promising them that the qualities they might be seeking are contained in the product. In the report, I have explored the marketing strategies used by Aldi Australia in overcoming the fierce competition that has existed in Australia market for a long period. Also, the report has described the background of Aldi, followed by an analysis of the marketing strategies the company has used since the incorporation in 2001, and further offered recommendations to boost marketing strategies currently used. From the conclusion, it is apparent that marketing is a critical function that plays pivotal roles in the success of business, more so, the Aldi Stores in Australia. History about Aldi dates back the year 2001 when the players in the grocery industry recognized its presence in Australia market. Before this period, the company was in operational but under different names and if not, it was under different management and existed in other countries. Aldi operates beyond the borders, for instance, most of Europe, and it majorly deals in the grocery industry (Grant & Butler, 2011, p. 49-90). Because the report intended in assessing the marketing strategy plan for Aldi in Australia, other areas like the United Kingdom and the United States where the company operates were not captured. Despite starting when a significant market share was dominated by Woolworth and Coles, the embrasure of technology and adoption of low pricing strategy has enabled it overpower these competitors and emerge as one of the best supermarkets to shop in Australia (BBC, 2015). Besides, Aldi makes a monthly sale of more than a billion every month where an average of 6.1 million people shops in Aldi stores located all over the country. The investment of about $2.8 billion in the grocery industry shows that the company is large and there and it records an annual turnover of about $7billion. However, measures need to be enacted to enhance the implementation of marketing strategies, in consideration of the changing customer needs and preferences. The company is currently aiming at establishing more stores in the Southern region of Australia to increase the number of stores from about 450 stores (Ruddick, 2012). However, the expansion in the major city has been a problem because of the discriminative State regulations governing planning and developments in urban cities. These bureaucracies existing for smaller firms to establish development projects in the major city has negatively impacted on the pace of infrastructural growth for Aldi. This restriction has bee n a major setback to the administration of the company. In the recent days, the technological breakthrough has been the primary factor that has significantly boosted the efforts of sales persons and promoted media planning. Aldi has appropriately utilized the, marketing mix â€Å"4ps†, promotional mix â€Å"Mc Kinsey 7s†, opportunities and strengths and financed promotional and marketing plans (Pash, 2016).   A thorough understanding of the external environment through the use of environmental tools assists the management to gain knowledge about; the magnitude of competition as well as customers purchasing behaviors (Solis, 2011, p. 201-202). Relying on the internal environment is importance in customizing on the strengths and opportunities. Over the period, Aldi has been keen in applying a marketing approach that tally with the company financial ability (Pash, 2016).   This part has, therefore, assessed the marketing strategies and further proposed other approaches to be applied by the management of Aldi. Aldi is a famous company in the provision of quality products at relatively low prices. In addition, its marketing strategies are well known to buyers because they focus much on the market needs and company mission. Indeed, Aldi has been more influential to suppliers and manufacturers to offer quality products at lower prices (Muston, 2014). The company has, however, applied the following sales and marketing measures to convince and attract customers. As we talk today, Aldi is one of the leading sellers of grocery products to the most of the people in Australia who are known to uphold price sensitive character. First and foremost, Aldi has utilized pricing strategy to win the favor of the customers. The approach has involved selling quality products to customers at the lowest price. Despite the company just being a dealer, it has managed to offer its products to consumers at affordable prices. Additionally, their services have been satisfactory. From statistics, the company offers its products as cheap as at 25%, in comparison with the prices offered by other supermarkets (Chung, 2015). Secondly, Aldi has applied marketing mix and sales promotional mix. These two are the major approaches used by companies. Aldi is not an exceptional. The marketing mix has included the elements of price, product, place and price (Voberda, et al. 2011). The price aspect however, was a major strategy as discussed above. The marketing mix led to the distribution of the products near customers. Aldi has established most stores at convenient places that are reached by customers. Marketing mix has, therefore, been greatly depended on by the company and it was successful because of the unlimited support from the shareholders (Lancaster, et al. 2002). Furthermore, it has utilized advertising through electronic media like the Television and Radio.   It has an excellent record in monitoring the effectiveness of the advertising media as well as media planning. Apparently, these two forms are reached by most of the target market served by Aldi. Also, Aldi has been using differentiation strategy. Under this approach, it has ensured that the right products are offered to the customers. They offer products that are needed by consumers but not any product (IBIS world, 2016). And the interesting part above all is that these products are usually of the best quality. Users found it very unusual to shop in Aldi stores where there is a variety of products, of high quality and at the lowest cost. Sincerely, this approach is the best holistic experience customers have had from Aldi. As per now, Aldi is still performing well in the grocery industry. The success is not only in Australia but also experienced in the other parts where the company has affiliates. With the developments experienced in technology, businesses are imperatively required to perfect the current operational and marketing approaches (Bradley, 2010, p. 90-120). Therefore, the enhancement of these strategies can be possible through normal changes based on the prevailing market conditions. Some of the additions and considerations that are supposed to be implemented by Aldi are discussed below: First, Aldi has to embrace integrated marketing communications. Through this method, the marketing approaches utilized are usually complemented by the others. Those that become ineffective are, however, are boosted by the other. Consequently, a large number of customers will be reached. However, this approach works well if the organization has enough funds to finance the initiative (Kotler & Keller, 2016). But the long-term effect is that it enhances most number of the targeted population to reach more information. Secondly, it should adopt creativity and innovations through incorporating technology into organizational processes. For example, talented employees indeed bring new ideas and methods of overcoming the fierce competition on the market. Being a company that has redefined the grocery industry in Australia, and applying the cost leadership approaches, it will be ironical to found that the same company is lagging behind in technological know-how. The adoption of technology will automatically enhance the use of social media, internet, and other electronic sources to promote its products (Lancaster, et al. 2002). In the long run, the company will found itself in a scenario where other transactions will be conducted by e-commerce. Thirdly, Aldi should focus on the use of publicity. Substantial investment in publicity will foster a good relation with the customers who will consequently develop customer loyalty. Though it has been involved in a marketing campaign, this trend should continue by adding more focus on it (Shimizu, 2016, p. 25-26). Lastly, it should enhance the marketing mix strategies by using appropriate sales promotion techniques. Through market research, the firm can understand when to use a particular form of marketing and sales promotion mix (Reicheld, et al. 2010, p. 121-126). For these methods will timely inform the consumer about the new developments in the products and price to offer them an opportunity to perform price comparison. Most importantly, Aldi should use appropriate form according to customer segmentation to ensure everybody has sufficient information about the company. Wrapping up, it is apparent that marketing is a fundamental subject for any organization. An effective marketing strategy will be the reason for the success, contrary in which failure will be inevitable.   The management of Aldi applies effective sales and marketing techniques that were much customer-centric which have resulted in this unquantifiable success. For instance, the pricing strategies have attracted most customers to prefer purchasing the products from Aldi stores. However, this method was not the only strategy that resulted in the success. There are others like advertising, public relations, market campaigns, differentiation and more. It thus implies that there is a great need for businesses to consider all possible measures for them to withstand the changing market. Most importantly, the opportunities and strengths should be adequately relied on in turning the hostile external environment bearable.   The marketing mix 4ps and Mc Kinsey 7s model should appropriately c ombine for the goal of meeting organization short and long term objectives. Through embrasure of the discussed topics, Aldi has managed to reach where it is and considering the plans that are already in place and the company will still grow. BBC, (2015). Aldi overtakes Waitrose's market share. BBC News dated 8th April, 2015. . [Online] Accessed on 19 th Jan, 2017, from: https://www.bbc.co.uk/news/business-32218170 Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.90-120 Chung, F. (2015). The Supermarket switch is on as Aldi takes top award in customer satisfaction: Business retail July 21 2015. Accessed online on 19 th Jan, 2017, from: https://www.news.com.au/finance/business/retail/the-supermarket-switch-is-on-as-aldi-takes-top-award-in-customer-satisfaction/news-story/3ce35413bb26d01118190010c9cb0916 Grant, R., & Butler, B. (2011). Contemporary strategic management: An Australasian perspective, John Wiley and Son Australia, 5(21), 54-90 IBIS world, (2016). Supermarkets and Grocery Stores in Australia: Market Research Report. Retrieved on 19 th Jan, 2017, from https://www.ibisworld.com.au/industry/default.aspx?indid=1834 Kotler P & Keller, (2016). Marketing Management 15 th Global Edition published by Pearson Education Australia Pty Ltd. Lancaster, G., Massingham, L. and Ashford, R. (2002). Essentials of Marketing: Fourth edition. New York: McGraw-Hill. Muston, P (2014). Marketing Practices and Strategies for Aldi:  slide share, retrieved on 19 Jan, 2017, from: . Pash, C.   (2016). Aldi opens its battle with Coles and Woolworths in South Australia: Business Insider Australia. Accessed on 19 th Jan, 2017, from: https://www.businessinsider.com.au/aldi-opens-its-battle-with-coles-and-woolworths-in-south-australia-2016-2 Ruddick, G. (2012). Billionaire Aldi heir Berthold Albrecht dies at 58. Retrieved on 19 th Jan, 2017, from: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9729434/Billionaire-Aldi-heir-Berthold-Albrecht-dies-at-58.html Reicheld, Z and Sasser, N. (2010), â€Å"Enhancing Customer Retention Through Relationship Marketing†, Journal of Marketing, 6 (11): 121-126. Shimizu, Koichi (2016). Co-marketing (Symbiotic Marketing) Strategy: (Japanese) 5th edition, Souseisha Book Company, pp.25-62. Stannage, T. (2106).‘Marketing help: Marketing Strategies that work.   Business Consultancy Services,  weblog post,  retrieved 19 January 2017, from: . Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp. 201–202. Voberda, H., Morgan, R., Reinmoeller, P., Hitt, M.A., Ireland, R.D., Hoskisson, R. (2011) Strategic Management: Competitiveness and Globalization, South Western: Cengage Learning. Wilkie, D., Johnson, L., White, L. (2015). Overcoming late entry. The importance of entry position inferences and market leadership: Journal of Marketing Management, 31: 424